--- title: "About us - Designed for Growth. Built to Scale. | shoplab" description: "Meet the team behind shoplab: Shopify strategists, designers, and engineers in Munich building scalable Shopify stores from strategy to launch." url: https://shoplab.cc/en/about-us --- ![Mark Chang and Martin Winkler, the shoplab founders, in shoplab hoodies](https://shoplab.cc/images/about/founders-hero.jpg) About us # Designed for Growth. Built to Scale. Our work goes beyond launching stores. We build scalable Shopify experiences from strategy to launch. Every decision is made with performance and scalability in mind. How we work ## Our approach to building scalable Shopify stores We combine strategic planning, thoughtful design, and expert development into a clear process that builds Shopify stores ready to grow. 1. 01 ### Audit We review your Shopify store, customer journey, technology stack, and business goals to identify opportunities, uncover bottlenecks, and define the right direction before any work begins. 2. 02 ### Strategy Together, we prioritize opportunities, define user journeys, and create a roadmap that aligns every decision with your business objectives. 3. 03 ### Design We design intuitive Shopify experiences that strengthen your brand, improve usability, and create a seamless shopping journey across every device. 4. 04 ### Build We develop a fast, scalable Shopify solution using clean code, modern best practices, and seamless integrations that support long-term growth. 5. 05 ### Launch After thorough testing and quality assurance, we launch your store with confidence and provide ongoing support to ensure everything performs as expected. Meet our team ## The people you'll work with from strategy to launch We're a team of Shopify strategists, designers, and developers working together to build thoughtful e-commerce experiences that help businesses grow. * ![Portrait of Mark](https://shoplab.cc/images/team/mark.jpg) Mark Founder & CTO * ![Portrait of Martin](https://shoplab.cc/images/team/martin.jpg) Martin Co-Founder & CEO * ![Portrait of Andrey](https://shoplab.cc/images/team/andrey.jpg) Andrey Lead Fullstack Engineer * ![Portrait of Jimuel](https://shoplab.cc/images/team/jimuel.jpg) Jimuel Lead UX/UI Designer * ![Portrait of Matthias](https://shoplab.cc/images/team/matthias.jpg) Matthias Lead Frontend Engineer * ![Portrait of Bindeep](https://shoplab.cc/images/team/bindeep.jpg) Bindeep Fullstack Engineer * ![Portrait of Lawrence](https://shoplab.cc/images/team/lawrence.jpg) Lawrence Team & Product Manager * ![Portrait of Karen](https://shoplab.cc/images/team/karen.jpg) Karen Frontend Engineer * ![Portrait of Guesh](https://shoplab.cc/images/team/guesh.jpg) Guesh Project Manager * ![Portrait of Patrick](https://shoplab.cc/images/team/patrick.jpg) Patrick Frontend Engineer * ![Portrait of Rizza](https://shoplab.cc/images/team/rizza.jpg) Rizza QA Specialist * ![Portrait of Andra](https://shoplab.cc/images/team/andra.jpg) Andra Sr. Project Manager Trusted by brands worldwide ## Great brands that we help build and scale their businesses We believe strong client relationships deliver great results, helping businesses scale with stronger conversions and sustainable growth. * ![molten](https://shoplab.cc/images/brands/molten.svg) * ![dunatura](https://shoplab.cc/images/brands/dunatura.svg) * ![TattooMed](https://shoplab.cc/images/brands/tattoomed.svg) * ![Wundermix](https://shoplab.cc/images/brands/wundermix.svg) * ![GREENFORCE](https://shoplab.cc/images/brands/greenforce.svg) * ![Captain Coupon](https://shoplab.cc/images/brands/captain-coupon.svg) * ![enibas](https://shoplab.cc/images/brands/enibas.svg) * ![SANVT](https://shoplab.cc/images/brands/sanvt.svg) * ![Locationhero](https://shoplab.cc/images/brands/locationhero.svg) * * * * * * * * * * ![BIOMES](https://shoplab.cc/images/brands/biomes.svg) * ![Monacoducks](https://shoplab.cc/images/brands/monacoducks.svg) * ![simple pledge](https://shoplab.cc/images/brands/simple-pledge.svg) * ![KOLONNE NULL](https://shoplab.cc/images/brands/kolonne-null.svg) * ![LILLYDOO](https://shoplab.cc/images/brands/lillydoo.svg) * ![MANIKO](https://shoplab.cc/images/brands/maniko.svg) * ![QMS Medicosmetics](https://shoplab.cc/images/brands/qms-medicosmetics.svg) * ![PERGOLUX](https://shoplab.cc/images/brands/pergolux.svg) * ![PARSA Beauty](https://shoplab.cc/images/brands/parsa-beauty.svg) * * * * * * * * * Featured case studies ## The experience behind every partnership Behind every successful launch is a partnership built on trust, transparency, and shared goals. These are the experiences our clients remember most. * [![SANVT mobile storefront shown on a phone lying between folded premium garments](https://shoplab.cc/images/cases/sanvt.jpg)](https://sanvt.com) Sanvt.COMFashion ### [Building a premium shopping experience for growing modern essentials brands](https://shoplab.cc/en/cases/sanvt) Custom Design, Theme & App Development + Migration > Changing from our shop-system to Shopify was initially rather worrying. However, Mark and his team have been outstanding from day 1 to launch. From concept, to UX design improvements (based on our old site), to development and ultimately implementation, we could not have asked for a better partner. Communication and consultation has been always fast and clear. We now launched, but looking forward to continue working with the team at shoplab to develop even more personalised applications for our site. All in all: highly recommended when looking for true Shopify experts. PUBLISHED 2022 ![Portrait of Benjamin Heyd](https://shoplab.cc/images/cases/avatar-sanvt.jpg)Benjamin HeydCo-Founder of SANVT * [![Enibas jewelry store shown on a phone surrounded by sand and natural props](https://shoplab.cc/images/cases/enibas.jpg)](https://enibas.com) ENIBAS.COMJewelry ### [Migrating Enibas to Shopify with a premium shopping experience built for future growth](https://shoplab.cc/en/cases/enibas) Custom Theme, Bundle Builder & Data Migration > We decided to move from Craft Commerce to Shopify after dealing with ongoing technical issues, slow site speed, and a general loss of confidence in our platform. Speed and reliability were our top priorities, and shoplab delivered on both. Since the migration, our website has been running smoothly without the recurring issues we previously faced, and the site speed has improved significantly. One of our biggest concerns was maintaining the look and feel of our site, as we had been told in the past that Shopify wasn't highly customisable. However, the shoplab team managed to perfectly replicate our previous design. PUBLISHED 2025 ![Portrait of Anna-Leah Lenz](https://shoplab.cc/images/cases/avatar-enibas.jpg)Anna-Leah LenzCo-Owner of Enibas * [![PARSA Beauty store shown on a phone next to hair brushes and green leaves](https://shoplab.cc/images/cases/parsa.jpg)](https://parsa-beauty.de) parsa-beauty.deBeauty Accessories ### Redesigning the shopping experience for a growing beauty and wellness brand Custom Design, Theme & App Development + Migration > Working with shoplab was one of the best decisions we made for our online store. They carefully listened to our goals, challenged our ideas in the right ways, and transformed our existing Shopify experience into something that feels far more premium and aligned with our brand. Every stage of the project was well communicated, from strategy and design to development and launch. The final result not only looks beautiful but provides a smoother shopping journey for our customers, and we couldn't be happier with the outcome. PUBLISHED 2026 ![Portrait of Heiko Hofer](https://shoplab.cc/images/cases/avatar-parsa.jpg)Heiko HoferCEO & Owner of Parsa Beauty Got questions? ## Let's clear things up! We've gathered the most asked questions with answers to help you better understand our services. ![Portrait of a shoplab team member](https://shoplab.cc/images/faq/faq-contact.jpg) Still have a question? Let's have a call and clear things up. ### Do you only work with Shopify? Yes. We have worked exclusively with Shopify and Shopify Plus since 2020, and turning down other platforms is what got us here. The trade is deliberate: a team that sees the same platform every day knows which problems have a native solution, which need an app, and which need custom code - so less of your budget goes into rediscovering that. It also means we follow Shopify's own conventions instead of porting patterns over from Magento or WooCommerce, which is what keeps a store upgradeable after we hand it over. ### What services do you offer? Strategy & consulting, custom Shopify theme development, custom app development, store migrations, UX/UI design, integrations & middleware, ongoing store management, and AI e-commerce readiness. Most projects combine three or four of those: a migration usually arrives with an ERP integration and a redesign attached, and a redesign usually surfaces a performance problem. Everything runs through one team, so a design decision and its development consequence get settled together rather than negotiated between two agencies. ### Can you redesign my existing Shopify store? Absolutely, and it is one of the most common ways clients start with us. We audit the current store first - conversion path, page performance, and the templates that carry the most revenue - then redesign against what the audit found rather than against a moodboard. Your products, customers, orders and URL structure stay where they are, so rankings and store data are not at risk. Redesigns can also ship in stages: the pages that sell first, the rest afterwards, so you see the effect before the whole budget is committed. ### Do you build custom Shopify themes? Yes, from scratch rather than by reskinning a marketplace template. A custom theme means the sections your merchandising team actually needs, editable in the theme editor without a developer, and no inherited code for features you will never use. That last part is the performance argument: off-the-shelf themes carry the union of every use case they were sold for, and you pay for it in Core Web Vitals on every page load. We build against your catalogue and your content model, then hand over documentation so your team can run it. ### Can you migrate my store from another platform? Yes - WooCommerce, Magento, Shopware and other platforms, in a staged, low-risk process. Products, variants, customers and order history come across, and every indexed URL gets a mapped 301 so the rankings you already earned survive the move. What decides the timeline is rarely catalogue size: it is data structures with no direct Shopify equivalent (bundles, configurable products, customer-specific pricing) and the systems your store talks to. We inventory both before a cutover date is set, which is why our migrations do not end with a redirect list written the night before launch. ### How long does a Shopify project take? It depends on scope: focused improvements often take 4-6 weeks, while full custom builds or migrations typically run 8-16 weeks. A store moving onto a configured theme is usually live in 4-8 weeks; a fully custom storefront runs closer to 10-16\. You get a timeline with defined milestones before we start, and those milestones are staged releases rather than one launch date at the end - so a delay in one area does not push everything behind it. What moves a timeline most is late scope additions and integrations nobody inventoried at the start. ### Will my Shopify store be optimized for mobile? Always. We design mobile-first because that is where most e-commerce traffic sits, and where most of the conversion loss happens. Every store is tested on real devices rather than a resized browser window, and measured against Core Web Vitals - largest contentful paint, interaction latency, layout shift - before it goes live. Image handling, font loading and third-party scripts get the most attention, because apps are usually what turn a fast theme into a slow store. Performance is a launch requirement here, not a follow-up ticket. ### Do you provide ongoing support after launch? Yes. Store management plans cover Shopify and app updates, iterative improvements, testing and technical support, on a monthly scope you can adjust as priorities change. Most stores need the first weeks after launch more than they expect: real traffic finds edge cases staging never produced, and the analytics only start telling the truth once volume arrives. After that, ongoing work tends to be conversion iterations on the templates that carry revenue, seasonal campaign support, and keeping the theme current as Shopify ships platform changes. ### Can you improve my store without rebuilding everything? Definitely, and we will say so when a rebuild is not the right call. We often work in focused iterations - a conversion audit, performance optimization, or redesigning the handful of templates that carry most of the revenue - shipped as staged releases with measurable outcomes instead of a big-bang relaunch. For a store that already converts this is usually the better economics: you keep what works, spend where the data points, and avoid the risk window a full replatform opens. A rebuild earns its cost when the underlying theme or data model is the actual constraint. ### How do we get started? Book a free strategy call - about thirty minutes, and you keep whatever comes out of it. We ask what you run today: platform, catalogue structure, connected systems, and what should be better after the project. From there you get a written proposal covering scope, timeline and pricing, with named work blocks rather than one number. If the call shows that what you need is smaller than an agency project, we will tell you that too. It is a cheaper conversation for both of us than finding out in month two. [Read more questions](https://shoplab.cc/en/faq)