---
title: "enibas: Craft CMS to Shopify Case Study | shoplab"
description: "How shoplab migrated enibas from a problematic Craft CMS to Shopify, adding Lightspeed POS, secure data transfer, and a custom Anam charm bundle builder."
url: https://shoplab.cc/en/cases/enibas
---

 [Back](https://shoplab.cc/en#cases)

Case study

# enibas — Bringing exquisite jewelry to life

enibas brings exquisite jewelry to life, meticulously handcrafted in the heart of West Cork. Founded by designer Sabine Lenz, enibas is more than just a jewelry brand; it's a testament to the passion, craftsmanship, and deep connection with nature that inspires each unique piece.

## What we did

* Migration
* UI/UX
* Custom Theme
* CRO
* Configurator Product
* Bundle Builder

[Visit enibas.com](https://enibas.com)

## The challenge

enibas was running their store on a problematic Craft CMS platform and needed to move to Shopify. The switch was held back by the common myth that Shopify couldn't match the customization needed to replicate their existing design, so enibas needed real confidence in the platform's design fidelity before committing. Their Anam charms also had no proper bundle-building experience for customers to create their own personalized pieces. On top of that, their historical product and customer data needed to survive the migration intact.

## What we delivered

We offered a comprehensive and reassuring solution. We performed a meticulous migration from their problematic Craft CMS store to Shopify to future-proof their e-commerce operations. We integrated Lightspeed POS for seamless inventory and sales management and securely transferred all product and customer data to preserve valuable historical information. To address their design needs, our team worked closely with enibas, translating their vision into high-quality Figma designs. The result was a high-speed premium Shopify theme that perfectly replicated enibas' previous design and dispelled the myth about Shopify's customization limitations. A custom bundle builder was developed for their Anam charms, significantly improving the user experience and boosting performance. Thanks to our expertise and unwavering support, enibas received the confidence they needed to make the switch, ultimately resulting in a robust, reliable, and beautifully designed online store that truly supports their brand.

enibas

## Inside the store

Screens from the live storefront, on desktop and mobile.

* ![enibas homepage shown on a laptop and phone with the 'Irish jewellery for every moment' hero banner and an Explore enibas button](https://shoplab.cc/images/cases/enibas/shot-01.webp) 
Home
* ![enibas product page for a Silver|Gold Croí álainn bracelet with price, metal options, and an Add to cart button](https://shoplab.cc/images/cases/enibas/shot-02.webp) 
Product page
* ![enibas Anam initial pendant page where shoppers choose a chain, initials, and charms for their own necklace](https://shoplab.cc/images/cases/enibas/shot-03.webp) 
Personalized product page
* ![enibas charm-building overlay with a grid of initial charms, a solid gold or silver toggle, and a running selection count](https://shoplab.cc/images/cases/enibas/shot-04.webp) 
Anam bundle builder
* ![enibas jewellery category page with metal filters and a grid of rings, pendants, and necklaces](https://shoplab.cc/images/cases/enibas/shot-05.webp) 
Category page
* ![enibas basket panel listing two bracelets with a gift option, subtotal, and secure checkout button](https://shoplab.cc/images/cases/enibas/shot-06.webp) 
Shopping cart page

## More case studies

Other Shopify projects we have shipped.

* [SANVT](https://shoplab.cc/en/cases/sanvt)
* [Maniko Nails](https://shoplab.cc/en/cases/maniko)
* [locationhero](https://shoplab.cc/en/cases/locationhero)
* [PERGOLUX](https://shoplab.cc/en/cases/pergolux)
* [Simple Pledge](https://shoplab.cc/en/cases/simple-pledge)

![Mark Chang and Martin Winkler, the shoplab founders, in shoplab hoodies](https://shoplab.cc/images/cta/founders.jpg)

Martin Winkler

Co-Founder & CEO

Mark Chang

Founder & CTO

## Ready to build your Shopify growth?