---
title: "Maniko Nails: Shopify CRO Case Study | shoplab"
description: "How shoplab rebuilt Maniko Nails' Shopify store with a custom variant picker, a responsive theme, and a data-driven CRO strategy for faster sales."
url: https://shoplab.cc/en/cases/maniko
---

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Case study

# Maniko Nails — The easiest manicure in the world

Maniko Nails is an innovative, fast-growing company in the nail cosmetics industry, offering high-quality products to discerning customers worldwide. The brand is known for a revolutionary manicure method that allows professional results to be achieved from the comfort of your own home.

## What we did

* Website Optimization
* Custom Theme
* Product Variant Picker
* Multi-store
* CRO
* Shopify App

[Visit maniko-nails.de](https://maniko-nails.de)

## The challenge

maniko-nails.de struggled with technical limitations that negatively impacted its business results. An outdated theme and a poorly optimized website structure resulted in slow loading times, frustrated users, and affected search engine rankings. Furthermore, the lack of a clear and user-friendly system for selecting product variants and discovering related items hampered the natural purchasing and discovery process. As a result, the website was significantly limited in its ability to convert existing traffic into actual sales and effectively leverage visitor interest.

## What we delivered

For maniko-nails.de, we improved both performance and the user experience to achieve better business results. We developed a customized, product-specific variant selector and strategically grouped related items to simplify shopping and increase the average order value. Based on a data-driven CRO strategy, we refined the purchase process, introduced a modern, responsive theme, and optimized website speed.

To further streamline processes, we developed and maintained an app for a returns portal that simplifies customer returns, as well as a DHL Packstation app that seamlessly integrates with the shopping cart and checkout. The result is a faster, more intuitive, and more profitable online store.

Maniko Nails

## Inside the store

Screens from the live storefront, on desktop and mobile.

* ![Laptop and phone showing the Maniko Nails homepage, with a lifestyle photo of a woman laughing and a call-to-action button linking to the shop](https://shoplab.cc/images/cases/maniko/shot-01.webp) 
Home
* ![Laptop and phone showing a Maniko Nails product page for a dark red gel polish, with a photo gallery, star rating, price, and an add-to-cart button](https://shoplab.cc/images/cases/maniko/shot-02.webp) 
Product page
* ![Laptop and phone showing the Maniko Nails birthday starter set bundle page, with a discounted price and a grid for choosing manicure and pedicure designs](https://shoplab.cc/images/cases/maniko/shot-03.webp) 
Starter kit page
* ![Laptop and phone showing the Maniko Nails shopping cart panel with one item, an order subtotal, and a checkout button](https://shoplab.cc/images/cases/maniko/shot-04.webp) 
Cart page
* ![Laptop and phone showing the Maniko Nails UV gel strips category page with filter options and a grid of product tiles](https://shoplab.cc/images/cases/maniko/shot-05.webp) 
Category page
* ![Laptop and phone showing the Maniko Nails application explainer page with product photos and a nail size chart](https://shoplab.cc/images/cases/maniko/shot-06.webp) 
Application page

## More case studies

Other Shopify projects we have shipped.

* [SANVT](https://shoplab.cc/en/cases/sanvt)
* [enibas](https://shoplab.cc/en/cases/enibas)
* [locationhero](https://shoplab.cc/en/cases/locationhero)
* [PERGOLUX](https://shoplab.cc/en/cases/pergolux)
* [Simple Pledge](https://shoplab.cc/en/cases/simple-pledge)

![Mark Chang and Martin Winkler, the shoplab founders, in shoplab hoodies](https://shoplab.cc/images/cta/founders.jpg)

Martin Winkler

Co-Founder & CEO

Mark Chang

Founder & CTO

## Ready to build your Shopify growth?