--- title: "E-Commerce Agency Munich - Shopify Specialists | shoplab" description: "E-commerce agency in Munich: 14 years in the field, specialised on Shopify since 2020. Strategy, design, development and store care for brands across DACH." url: https://shoplab.cc/en/ecommerce-agency-munich --- E-commerce agency Munich # An e-commerce agency that already made the platform decision We spent 14 years building online stores on whatever the client had, and in 2020 we stopped and specialised on Shopify. This page is about that decision: how we would help you make yours, what we do once it is made, and the cases where our answer is that you should not hire us. ![Diagram of shop systems like Magento and WooCommerce converging on Shopify](https://shoplab.cc/images/munich/service-migration.jpg) How we work as an agency ## What a specialised e-commerce agency does differently Full-service agencies sell breadth: every platform, every channel, every discipline. We sell the opposite, and the trade is worth understanding before you brief anyone. ![A headset icon on a dark isometric tile representing consulting](https://shoplab.cc/images/munich/service-consulting.jpg) ### The platform question, answered before the project Shopify, Shopware, a headless build or staying where you are. We will tell you when your current system is fine and the real problem is merchandising or logistics. An agency that never recommends doing nothing is not advising you, it is quoting you. ![Shopify analytics dashboard with sales and traffic charts](https://shoplab.cc/images/shopify/advantage-scalability.jpg) ### Depth on one platform instead of a page on ten Since 2020 every project we run is Shopify. That means no discovery detours while someone learns your stack, and it means we know the platform's limits as well as its features. It also means we are the wrong agency if you are committed to staying on Shopware or Magento. ![Diagram of a Shopify store connected through middleware to ERP, CRM, and payment tools](https://shoplab.cc/images/munich/service-integrations.jpg) ### The German back office, not just the storefront Invoice payment, DATEV, DHL and Packstation, DSGVO, ERP and PIM connections, B2B pricing. Storefronts are the visible part and rarely the hard part. The projects that go wrong in this market go wrong where commerce meets accounting and logistics. ![Diagram of a Shopify store connected to AI recommendation and visibility outcomes](https://shoplab.cc/images/munich/service-ai.jpg) ### Built to be found, by people and by machines Structured data, clean feeds, server-rendered content and markdown mirrors so AI answer engines can read your store as well as Google can. This site runs the same setup it recommends, which is the only credential worth anything on this topic. How a project runs ## From first call to a store your team runs The same four stages whether the job is a replatform, a new build or fixing something that is not converting. Only the paperwork scales. ![Google Meet video call between shoplab and a client](https://shoplab.cc/images/design/process-call.jpg) 01 ### A call that sorts the problem What you sell, what is not working, what better looks like. We come out of it with a view on whether the project is real, roughly how big it is, and whether we are the right people. Sometimes the answer to the last one is no, and you get told. ![A flowchart mapping a theme's user experience next to its code](https://shoplab.cc/images/development/why-strategic.jpg) 02 ### Scope and a written offer Each work block named and priced on its own: strategy, design, build, migration, integrations. You can strike blocks before signing. An offer that is one line with one number has already decided every open question in the agency's favour. ![Figma workspace with design drafts and feedback comments during implementation](https://shoplab.cc/images/design/process-implementation.jpg) 03 ### Build in the open Design in Figma with real content, development on a preview you can visit, weekly check-ins against the scope document. Changes get quoted before they are built, which keeps scope drift visible instead of turning up in the final invoice. ![Icons for the store management tasks around a Shopify store](https://shoplab.cc/images/munich/service-management.jpg) 04 ### Launch, handover, and then your choice QA, a documented store, and a walkthrough with the people who will run it day to day. Ongoing support is priced as its own monthly scope and never assumed into the project. A store your team cannot operate without us is a failed handover, not a retainer. Trusted by brands worldwide ## Brands across DACH and beyond that we build and scale Fashion, furniture, jewellery, beauty, B2B. Six of these projects are documented in full in our case studies, with the client named so you can check them. * ![molten](https://shoplab.cc/images/brands/molten.svg) * ![dunatura](https://shoplab.cc/images/brands/dunatura.svg) * ![TattooMed](https://shoplab.cc/images/brands/tattoomed.svg) * ![Wundermix](https://shoplab.cc/images/brands/wundermix.svg) * ![GREENFORCE](https://shoplab.cc/images/brands/greenforce.svg) * ![Captain Coupon](https://shoplab.cc/images/brands/captain-coupon.svg) * ![enibas](https://shoplab.cc/images/brands/enibas.svg) * ![SANVT](https://shoplab.cc/images/brands/sanvt.svg) * ![Locationhero](https://shoplab.cc/images/brands/locationhero.svg) * * * * * * * * * * ![BIOMES](https://shoplab.cc/images/brands/biomes.svg) * ![Monacoducks](https://shoplab.cc/images/brands/monacoducks.svg) * ![simple pledge](https://shoplab.cc/images/brands/simple-pledge.svg) * ![KOLONNE NULL](https://shoplab.cc/images/brands/kolonne-null.svg) * ![LILLYDOO](https://shoplab.cc/images/brands/lillydoo.svg) * ![MANIKO](https://shoplab.cc/images/brands/maniko.svg) * ![QMS Medicosmetics](https://shoplab.cc/images/brands/qms-medicosmetics.svg) * ![PERGOLUX](https://shoplab.cc/images/brands/pergolux.svg) * ![PARSA Beauty](https://shoplab.cc/images/brands/parsa-beauty.svg) * * * * * * * * * E-commerce agency FAQ ## What brands ask before choosing an agency Platform choice, what full-service actually means, working with a Munich agency remotely, and where we are the wrong fit. ![A shoplab specialist ready to answer your questions about working with us](https://shoplab.cc/images/faq/faq-contact.jpg) Comparing agencies? Ask us the awkward questions. ### What does an e-commerce agency actually do? Four things, in the order they matter: decide what to build and why, design it, build it, then keep improving it after launch. Agencies differ mostly in which of those they are genuinely good at. Ask any agency which of the four they would happily hand to someone else - the honest ones have an answer. ### You only do Shopify. Is that a limitation? Yes, and deliberately. If you have already chosen Shopware, Magento or a headless stack on another platform, we are not your agency and we will say so in the first call. If the platform is still open, or you are unhappy where you are, the specialisation is the reason to talk to us rather than a reason not to. ### How do you decide which platform is right? Catalogue complexity, B2B requirements, the systems you already run, your team's capacity to operate the thing, and honestly your budget. Most mid-market German brands land on Shopify, which is why we specialised. Some should not - very deep configurable products, unusual regulatory needs, or an in-house team already productive elsewhere. ### Do we need an agency in Munich, or does remote work? The build works remotely and most of ours partly do. Local earns its keep in two places: the workshop where scope is decided and the week around launch. We are in Kirchheim near Munich and available in person for both, which for a DACH brand is usually the right amount of local. ### What does working with you cost? It depends on scope, and any number before scoping is marketing. We scope first and free, then price each block individually so you can compare us honestly against whoever else you are talking to. Our agency-costs page explains the mechanics without pretending a rate card would help you. ### Can you take over a store another agency built? Yes, and it is a large share of what we do. We start with an audit of the theme, the app stack and the integrations, and we tell you what is salvageable and what is cheaper to rebuild. Inheriting somebody else's architecture without auditing it first is how the second agency repeats the first one's mistakes. [Read more](https://shoplab.cc/en/faq) Related ## Where to go from here The specific work behind the agency. [View all Services](https://shoplab.cc/en#services) * [Shopify agency MunichThe same agency, from the Shopify side.](https://shoplab.cc/en/shopify-agency-munich) * [Strategy & consultingWhen the platform question is the whole question.](https://shoplab.cc/en/strategy-consulting) * [Shopify migrationMoving off Magento, Shopware, WooCommerce or a custom stack.](https://shoplab.cc/en/shopify-migration) * [UX/UI designResearch-led design for stores that have to convert.](https://shoplab.cc/en/ux-ui-design) ![Mark Chang and Martin Winkler, the shoplab founders, in shoplab hoodies](https://shoplab.cc/images/cta/founders.jpg) Martin Winkler Co-Founder & CEO Mark Chang Founder & CTO ## Tell us what you are trying to fix or build