---
title: "Shopify App Development - Custom & Whitelabel | shoplab"
description: "Custom and white-label Shopify apps: automations, third-party integrations and public App Store apps, built and maintained by our Munich team."
url: https://shoplab.cc/en/shopify-app-development
---

Shopify app

# Custom Shopify app development for growing stores

Extend the functionality of your Shopify store far beyond the standard options! Whether you want to automate specific processes, create a unique customer experience, or launch an innovative idea in the Shopify App Store - we are your partner for professional Shopify app development.

![A grid of shoplab-built Shopify apps: Easy Image Picker, Accessibility Check, Boostly page speed, DHL Packstation and Discount Mate](https://shoplab.cc/images/shopify-app/hero.webp)

Shopify App Solutions

## Tailor-made Shopify app development for your success

Unlock the full potential of your Shopify store - far beyond the standard features! Whether you want to automate specific processes, create a distinctive shopping experience, or publish an innovative app in the Shopify App Store: We are your reliable partner for customized and professional Shopify app development.

![Diagram of a Shopify store connected to custom development, process automation, enhanced experience, business growth, scalable solutions and apps](https://shoplab.cc/images/shopify-app/intro.webp)

Shopify Services

## Our services at a glance

From idea to launch, we develop high-performance Shopify apps that are precisely tailored to your business goals.

![Shopify admin mockup with a custom app panel embedded alongside the store settings](https://shoplab.cc/images/shopify-app/services-1.webp)

### Custom app development

We design and develop custom apps tailored precisely to the needs of your online shop. Solve specific challenges, integrate external systems, or optimize internal processes.

![White-label Shopify app mockup carrying your own brand inside the Shopify admin](https://shoplab.cc/images/shopify-app/services-2.webp)

### Shopify white label app development

Are you an agency or service provider looking to offer your clients your own Shopify app? We develop white-label apps that you can distribute under your own branding - ideal for the Shopify App Store or as an exclusive solution.

![Shopify store connected to ERP, CRM, logistics, marketing and analytics integration icons](https://shoplab.cc/images/shopify-app/services-3.webp)

### Integrations & store solutions

We create seamless connections to third-party systems (ERP, CRM, PIM etc.) or develop specific solutions to optimize logistics, marketing or customer service directly in your store.

App Benefits

## Why are apps important for your Shopify store?

Shopify apps are the secret ingredient behind some of the most successful e-commerce brands. Whether you want to boost your conversion rates, automate processes, improve the customer experience, or expand your marketing efforts, there's a Shopify app that can help.

![A Shopify storefront mockup with a sales dashboard, product page and purchase options powered by apps](https://shoplab.cc/images/shopify-app/benefits.jpg)

App Comparison

## Types of Shopify apps: Public vs. Custom-built

When it comes to extending the functionality of your Shopify store, there are two main types of apps you can use - each serving different needs and offering varying degrees of customization.

![Illustration representing public apps available to every Shopify merchant](https://shoplab.cc/images/shopify-app/comparison-public.webp)

### Public Apps (Shopify App Store)

Public apps are applications that we develop and publish directly on the Shopify App Store, making them available to every Shopify merchant worldwide. These apps can be created either by Shopify itself or by third-party developers like us.

Key features:

* Develop a new source of income
* Expand your reach through global distribution
* Increase your brand awareness and credibility
* Leverage the partnership potential for growth

![Illustration representing a private app built for a single store](https://shoplab.cc/images/shopify-app/comparison-custom.webp)

### Custom & Private Apps (Store-Specific)

These apps are developed exclusively for your store or organization. They are not listed in the public app store and are built to serve unique workflows, custom integrations, or internal business logic.

Key features:

* Tailored to your exact business needs
* Not accessible to other retailers
* Developed internally or by Shopify partners
* No listing in the App Store or public presence

Featured Apps

## Our public and custom Shopify apps

Discover real-world examples of public and custom Shopify apps designed to extend the functionality of our customers' stores, simplify operations, and improve the shopping experience.

![The Easy Image Picker app browsing a store's image library inside the theme editor](https://shoplab.cc/images/shopify-app/featured-image-picker.webp)

### shoplab - Easy image picker

* Helps you find and pick the right image in seconds while editing your theme
* Keeps your store's images organized and accessible right where you work

![The Accessibility Check app showing an accessibility report for a store's pages](https://shoplab.cc/images/shopify-app/featured-accessibility.webp)

### shoplab - Accessibility check

* Automated accessibility scans with full website scans at the click of a mouse.
* The Shopify Flow Integration seamlessly connects accessibility results with Shopify workflows.

![The Boostly app comparing original and optimized page speed scores](https://shoplab.cc/images/shopify-app/featured-boostly.webp)

### shoplab - Boostly page speed optimizer

* Speeds up the website through smart pre-loading of subpages.
* Improves performance and SEO for faster, smoother shopping experiences.

![The DHL Packstation app setup screen for cart and checkout](https://shoplab.cc/images/shopify-app/featured-dhl.webp)

### shoplab - DHL packstation

* Offer your customers a DHL Packstation search.
* Fully integrated for smooth order processing and greater convenience.

Development Stack

## Technology stack behind Shopify apps

Our team builds Shopify apps using modern frameworks, reliable infrastructure, and proven technologies to deliver secure, scalable, and high-performance solutions.

![Logos of the frameworks we build with, including React, Vue, Node.js, Express and Next.js](https://shoplab.cc/images/shopify-app/stack-frameworks.webp)

### Frameworks

React, VueJS, NodeJS, ExpressJS, NextJS, NestJS, Tailwind, MaterialUI, ShadCDN, React Native, Electron, Django, Supabase, Prisma, KeystoneJS

![Logos of the languages we code in, including HTML, CSS, JavaScript, TypeScript, Rust and Python](https://shoplab.cc/images/shopify-app/stack-languages.webp)

### Languages

HTML, CSS, Javascript, Typescript, RUST, Python

![Logos of the databases and hosting we use, including MongoDB, PostgreSQL, MySQL, Docker and DigitalOcean](https://shoplab.cc/images/shopify-app/stack-database.webp)

### Database and hostings

MongoDB, PostgresSQL, MySQL, VectorDBs, MariaDB, Docker, Digitalocean

![Logos representing the APIs we work with: REST, GraphQL and XML](https://shoplab.cc/images/shopify-app/stack-apis.webp)

### APIs

REST API, GraphQL, XML API

How we work

## How we develop Shopify apps: Our 3-step journey

Every great Shopify app begins with a clear strategy, thoughtful design, and expert development.

1. STEP 1 
### Discover possibilities and ideas 
We begin by identifying challenges or areas where an app can simplify business operations, improve the shopping experience, or create new growth potential.
2. STEP 2 
### Design for shop operators 
Each function is tailored to the real needs of shop operators to ensure user-friendliness, relevance and effectiveness.
3. STEP 3 
### Develop, integrate & further improve 
We develop robust solutions, seamlessly integrate them into the Shopify ecosystem, and support the entire lifecycle: from launch and continuous performance monitoring to ongoing optimization to create long-term added value.

Trusted by brands worldwide

## Great brands that we help build and scale their businesses

We believe strong client relationships deliver great results, helping businesses scale with stronger conversions and sustainable growth.

* ![molten](https://shoplab.cc/images/brands/molten.svg)
* ![dunatura](https://shoplab.cc/images/brands/dunatura.svg)
* ![TattooMed](https://shoplab.cc/images/brands/tattoomed.svg)
* ![Wundermix](https://shoplab.cc/images/brands/wundermix.svg)
* ![GREENFORCE](https://shoplab.cc/images/brands/greenforce.svg)
* ![Captain Coupon](https://shoplab.cc/images/brands/captain-coupon.svg)
* ![enibas](https://shoplab.cc/images/brands/enibas.svg)
* ![SANVT](https://shoplab.cc/images/brands/sanvt.svg)
* ![Locationhero](https://shoplab.cc/images/brands/locationhero.svg)
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* ![BIOMES](https://shoplab.cc/images/brands/biomes.svg)
* ![Monacoducks](https://shoplab.cc/images/brands/monacoducks.svg)
* ![simple pledge](https://shoplab.cc/images/brands/simple-pledge.svg)
* ![KOLONNE NULL](https://shoplab.cc/images/brands/kolonne-null.svg)
* ![LILLYDOO](https://shoplab.cc/images/brands/lillydoo.svg)
* ![MANIKO](https://shoplab.cc/images/brands/maniko.svg)
* ![QMS Medicosmetics](https://shoplab.cc/images/brands/qms-medicosmetics.svg)
* ![PERGOLUX](https://shoplab.cc/images/brands/pergolux.svg)
* ![PARSA Beauty](https://shoplab.cc/images/brands/parsa-beauty.svg)
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Frequently asked questions

## Got questions? We've got answers

We've gathered the most asked questions with answers to help you better understand our services.

 

![A shoplab specialist ready to answer your Shopify app questions](https://shoplab.cc/images/faq/faq-contact.jpg)

Still have a question?

Let's talk and clear things up.

### What is a Shopify app?

A Shopify app extends the functionality of your store by adding features that aren't included in Shopify by default. Apps can help automate tasks, integrate external services, improve the shopping experience, or introduce entirely new capabilities.

### Why would a Shopify store need a custom app?

A custom app is useful when your business has unique workflows or requirements that existing apps can't fully support. It can be built specifically for your operations, helping streamline processes and reduce manual work.

### What's the difference between a public app and a custom app?

A public app is available to all Shopify merchants through the Shopify App Store. A custom app is developed for a specific store or business and is typically not publicly available.

### Can Shopify apps integrate with third-party systems?

Yes. Shopify apps can connect with external platforms such as ERP systems, CRM software, inventory management tools, shipping providers, payment services, and marketing platforms through APIs.

### Are Shopify apps secure?

Shopify provides a secure platform for app development, including authentication and permission-based access. Well-built apps follow Shopify's development guidelines and only request the permissions necessary to perform their intended functions.

### Will installing too many apps affect store performance?

It can. While many apps are optimized for performance, installing numerous apps - especially those that add scripts to the storefront - may increase page load times. Regularly reviewing and removing unused apps helps maintain a faster store.

### Can a Shopify app automate business processes?

Yes. Shopify apps are commonly used to automate repetitive tasks such as inventory synchronization, order processing, customer notifications, reporting, product management, and workflow approvals, saving time and reducing manual effort.

### Can a Shopify app grow with my business?

Yes. A well-designed app can scale alongside your business by supporting increased order volumes, expanding product catalogs, new sales channels, and more complex operational workflows without requiring significant changes to your store.

[Read more questions](https://shoplab.cc/en/faq)

More services

## More on Shopify

From first build to full migration - the services, tools and guides across your Shopify journey.

[View all Services](https://shoplab.cc/en#services)

* [Why ShopifyThe platform built for growth - and why it's the right foundation for your store.](https://shoplab.cc/en/shopify)
* [Shopify DevelopmentCustom themes and storefronts built for performance and conversion.](https://shoplab.cc/en/shopify-development)
* [Magento to ShopifySeamless, data-safe migration from Magento onto Shopify.](https://shoplab.cc/en/shopify-migration)
* [Shopify integrationsWhen the app has to talk to the ERP as well.](https://shoplab.cc/en/shopify-integrations)
* [Shopify agency costsWhat an agency engagement costs, and what belongs in a serious quote.](https://shoplab.cc/en/shopify-agency-costs)
* [Shopify B2BOrder portals, ERP pricing and the wholesale apps behind them.](https://shoplab.cc/en/shopify-b2b)

![Mark Chang and Martin Winkler, the shoplab founders, ready to discuss your Shopify app project](https://shoplab.cc/images/cta/founders.jpg)

Martin Winkler

Co-Founder & CEO

Mark Chang

Founder & CTO

## Let's start building your custom Shopify app now