--- title: "Shopify B2B Is Now Free on Every Plan" description: "Shopify is bringing native B2B capabilities to all plans, at no additional cost. Company profiles, custom catalogs, payment terms, and more. Available now." url: https://shoplab.cc/en/shopify-news/shopify-b2b-alle-plaene datePublished: 2026-04-08T15:39:46Z --- [Back](https://shoplab.cc/en/blog) Shopify News # Shopify B2B Is Now Free on Every Plan April 8, 2026 · 5 minutes reading time ![Portrait of Mark Chang, shoplab founder and CTO](https://shoplab.cc/images/team/mark.jpg) Mark Chang Founder & CTO For years, native B2B functionalities on Shopify were tied to a Shopify Plus subscription. If you wanted to use company profiles, custom catalogs, or payment terms directly in your shop, you had to upgrade. That is now changing. On April 2, 2026, Shopify announced that it is extending its core B2B functionalities to merchants on the **Basic, Grow, and Advanced** plans, at no additional cost. This is one of the most significant platform expansions Shopify has made for non-Plus merchants in recent years. --- ## **What specifically is changing** Previously, merchants on standard Shopify plans had no native way to manage wholesale and DTC from the same admin. Workarounds were cumbersome: separate storefronts, third-party apps, manual price adjustments, and orders handled via email or phone instead of self-serve checkout. With this update, non-Plus merchants gain access to a feature set that has been developed and refined on Shopify Plus over almost four years: * **Company Profiles**: dedicated accounts for wholesale buyers with their own login, custom pricing, and order history * **Up to three custom catalogs**: tailored pricing and product selection for different wholesale customers * **Volume discounts and order rules**: integrated pricing logic without an additional app * **Saved credit cards**: wholesale buyers can store payment methods for subsequent orders * **Payment terms**: offer Net 30, Net 60, or other conditions directly at checkout Crucially: These features are seamlessly integrated into the tools merchants already use, Shopify Flow, Markets, and Shopify Payments now work for both B2B and DTC simultaneously from a single admin. --- ## **What Shopify Plus continues to offer** For merchants with more complex B2B structures, Shopify Plus continues to offer the full range of functionalities: * Unlimited catalogs for highly individualized, customer-specific pricing * Direct catalog assignment to individual companies and locations * Partial payments and deposits at checkout * Full access to all current and future B2B functionalities upon launch The transition between plans is seamless, no replatforming is required if the business grows into the Plus segment. --- ## **Why this is important: The B2B opportunity is bigger than most merchants think** The global B2B e-commerce market is estimated at **$36 trillion** and continues to grow. For most Shopify merchants, this potential manifests in familiar moments: a retailer asks for wholesale prices, a customer wants to buy in larger quantities, a trade show opens a new sales channel. Data from merchants already using Shopify B2B shows what's possible when the right infrastructure is in place: * Up to a **4.1x increase in reorder frequency** compared to DTC orders * Up to **33% more self-serve orders** within the first six months * Up to **20% higher reorder rate** overall DAX Eyewear is a good example. When founders Channing and Justin Dyson launched the brand, wholesale wasn't part of the plan. A single trade show changed that, and B2B quickly became the company's growth engine. Without native tools, however, errors crept in: wholesale buyers sometimes saw retail prices and didn't order at all. "If you can't trust the data, you can't make good decisions," says Justin. After switching to Shopify B2B, buyers could log in and order themselves, no more workarounds, no price confusion. "It would have been enormously helpful if there had simply been native B2B functions on a regular plan," says Justin. --- ## **The true cost of disconnected tools** Before this update, the only options for non-Plus merchants who wanted to do wholesale were expensive, error-prone, or both: * Locking parts of the shop behind a password or login redirect * Managing wholesale prices via a separate app or spreadsheet * Manually processing B2B orders via email or phone * Running two separate Shopify stores, one for DTC, one for wholesale Each of these approaches creates friction: duplicated administrative effort, data in multiple places, and buyers who cannot order themselves. Snyder Performance Engineering, an automotive parts manufacturer, experienced this firsthand. Previously, every B2B order required a call or email, which severely limited the number of accounts they could handle. After switching to native Shopify B2B, wholesale customers could browse products, view their prices, and order independently for the first time. Orders automatically synced with back-office systems. "When someone places an order, it can literally be packed and shipped within minutes," says Amy Snyder. "That's a big difference in wholesale." The result: **25% less time spent on back-office tasks** and **40% higher average customer spending**. --- ## **Who this update is relevant for now** This update is immediately relevant for three types of merchants in particular: * **DTC merchants who already receive wholesale inquiries**: if buyers are already asking, native tools are now available to serve them professionally without a plan upgrade * **Merchants who handle B2B via workarounds**: custom apps, locked pages, manual price maintenance, now is the right moment to switch to a clean native setup * **Merchants evaluating Shopify** and previously assuming that B2B required Plus, this assumption no longer applies --- ## **How to get started** Shopify B2B is now being rolled out to all plans. Here's how to get started: * In **Shopify Admin → Customers → Companies**, create the first company profile * Under **Products → Catalogs**, create a custom catalog with wholesale prices * Configure **Payment terms** at the company level in the profile settings * Activate **B2B login** so wholesale buyers can access their account and order themselves If you are migrating from an existing workaround solution, a third-party app, a separate store, or manual processes, you should check what is in place before migrating to ensure that prices, customer data, and order history are transferred cleanly. That part is exactly what our [Shopify development](https://shoplab.cc/en/shopify-development) work covers. Whether B2B makes sense on your current plan is something we usually work out in [strategy consulting](https://shoplab.cc/en/strategy-consulting) — alongside the question of [what else Shopify brings to your business model](https://shoplab.cc/en/shopify). --- ## **Conclusion: One platform for everything** Shopify's B2B expansion to all plans is not just a feature update; it's a signal of where the platform is heading. The artificial separation between B2B and DTC commerce is disappearing, and merchants who operate both from a unified platform will have a clear operational advantage. If wholesale is already part of the business, or an opportunity that has been postponed until now, now is the right time to set it up properly. If you want a second pair of eyes on it, talk to us. --- More on this directly from Shopify: [Shopify brings native B2B features to millions of merchants →](https://www.shopify.com/news/b2b-for-all) 1. [01What specifically is changing](#what-specifically-is-changing) 2. [02What Shopify Plus continues to offer](#what-shopify-plus-continues-to-offer) 3. [03Why this is important: The B2B opportunity is bigger than most merchants think](#why-this-is-important-the-b2b-opportunity-is-bigger-than-most-merchants-think) 4. [04The true cost of disconnected tools](#the-true-cost-of-disconnected-tools) 5. [05Who this update is relevant for now](#who-this-update-is-relevant-for-now) 6. [06How to get started](#how-to-get-started) 7. [07Conclusion: One platform for everything](#conclusion-one-platform-for-everything) Get a free consultation Expert guidance tailored to your Shopify business. Got questions? ## Let's clear things up! We've gathered the most asked questions with answers to help you better understand our services. ![Portrait of a shoplab team member](https://shoplab.cc/images/faq/faq-contact.jpg) Still have a question? Let's have a call and clear things up. ### Do you only work with Shopify? Yes. We have worked exclusively with Shopify and Shopify Plus since 2020, and turning down other platforms is what got us here. The trade is deliberate: a team that sees the same platform every day knows which problems have a native solution, which need an app, and which need custom code - so less of your budget goes into rediscovering that. It also means we follow Shopify's own conventions instead of porting patterns over from Magento or WooCommerce, which is what keeps a store upgradeable after we hand it over. ### What services do you offer? Strategy & consulting, custom Shopify theme development, custom app development, store migrations, UX/UI design, integrations & middleware, ongoing store management, and AI e-commerce readiness. Most projects combine three or four of those: a migration usually arrives with an ERP integration and a redesign attached, and a redesign usually surfaces a performance problem. Everything runs through one team, so a design decision and its development consequence get settled together rather than negotiated between two agencies. ### Can you redesign my existing Shopify store? Absolutely, and it is one of the most common ways clients start with us. We audit the current store first - conversion path, page performance, and the templates that carry the most revenue - then redesign against what the audit found rather than against a moodboard. Your products, customers, orders and URL structure stay where they are, so rankings and store data are not at risk. Redesigns can also ship in stages: the pages that sell first, the rest afterwards, so you see the effect before the whole budget is committed. ### Do you build custom Shopify themes? Yes, from scratch rather than by reskinning a marketplace template. A custom theme means the sections your merchandising team actually needs, editable in the theme editor without a developer, and no inherited code for features you will never use. That last part is the performance argument: off-the-shelf themes carry the union of every use case they were sold for, and you pay for it in Core Web Vitals on every page load. We build against your catalogue and your content model, then hand over documentation so your team can run it. ### Can you migrate my store from another platform? Yes - WooCommerce, Magento, Shopware and other platforms, in a staged, low-risk process. Products, variants, customers and order history come across, and every indexed URL gets a mapped 301 so the rankings you already earned survive the move. What decides the timeline is rarely catalogue size: it is data structures with no direct Shopify equivalent (bundles, configurable products, customer-specific pricing) and the systems your store talks to. We inventory both before a cutover date is set, which is why our migrations do not end with a redirect list written the night before launch. ### How long does a Shopify project take? It depends on scope: focused improvements often take 4-6 weeks, while full custom builds or migrations typically run 8-16 weeks. A store moving onto a configured theme is usually live in 4-8 weeks; a fully custom storefront runs closer to 10-16\. You get a timeline with defined milestones before we start, and those milestones are staged releases rather than one launch date at the end - so a delay in one area does not push everything behind it. What moves a timeline most is late scope additions and integrations nobody inventoried at the start. ### Will my Shopify store be optimized for mobile? Always. We design mobile-first because that is where most e-commerce traffic sits, and where most of the conversion loss happens. Every store is tested on real devices rather than a resized browser window, and measured against Core Web Vitals - largest contentful paint, interaction latency, layout shift - before it goes live. Image handling, font loading and third-party scripts get the most attention, because apps are usually what turn a fast theme into a slow store. Performance is a launch requirement here, not a follow-up ticket. ### Do you provide ongoing support after launch? Yes. Store management plans cover Shopify and app updates, iterative improvements, testing and technical support, on a monthly scope you can adjust as priorities change. Most stores need the first weeks after launch more than they expect: real traffic finds edge cases staging never produced, and the analytics only start telling the truth once volume arrives. After that, ongoing work tends to be conversion iterations on the templates that carry revenue, seasonal campaign support, and keeping the theme current as Shopify ships platform changes. ### Can you improve my store without rebuilding everything? Definitely, and we will say so when a rebuild is not the right call. We often work in focused iterations - a conversion audit, performance optimization, or redesigning the handful of templates that carry most of the revenue - shipped as staged releases with measurable outcomes instead of a big-bang relaunch. For a store that already converts this is usually the better economics: you keep what works, spend where the data points, and avoid the risk window a full replatform opens. A rebuild earns its cost when the underlying theme or data model is the actual constraint. ### How do we get started? Book a free strategy call - about thirty minutes, and you keep whatever comes out of it. We ask what you run today: platform, catalogue structure, connected systems, and what should be better after the project. From there you get a written proposal covering scope, timeline and pricing, with named work blocks rather than one number. If the call shows that what you need is smaller than an agency project, we will tell you that too. It is a cheaper conversation for both of us than finding out in month two. [Read more questions](https://shoplab.cc/en/faq) More articles ## Related blogs Explore more insights, ideas, and practical resources to support your e-commerce journey and inspire your next move. 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