--- title: "17 tips for a successful Black Friday & Cyber Monday 2022" description: "17 practical tips to get your Shopify store ready for Black Friday and Cyber Monday - from site performance and checkout to stock and shipping." url: https://shoplab.cc/en/shopify-tips-tricks/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022 datePublished: 2022-09-21T09:30:00Z --- [Back](https://shoplab.cc/en/blog) Shopify Tips & Tricks # 17 tips for a successful Black Friday & Cyber Monday 2022 September 21, 2022 · 5 minutes reading time ![Portrait of Mark Chang, shoplab founder and CTO](https://shoplab.cc/images/team/mark.jpg) Mark Chang Founder & CTO ![**Our recommendations to prepare your store for Black Friday and Cyber Monday.**](https://shoplab.cc/images/blog/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022-1.jpg) _**Our recommendations to prepare your store for Black Friday and Cyber Monday.**_ Cyber Monday and Black Friday are the days when online shops perform best. To make the best impression on your customers during the holidays and avoid unforeseen problems (shipping delays, website problems, long loading times, etc.), you should start preparing early. Cyber week, Cyber Monday and Black Friday are the most profitable times in online retail for shop owners. --- ## 1\. The most important days in Q4 _Black Friday & Cyber Monday_ * 11/25/2022 Black Friday * 11/28/2022 Cyber Monday --- ## 2\. Plan your offers ![Illustration: a team at laptops in front of a rising bar chart with a rocket and dollar coins](https://shoplab.cc/images/blog/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022-2.jpg) * Fixed or percentage discount * Buy 2 get 1 free (2 + 1) * Free-shipping * Quantity discounts (Buy X pieces and Save Y) * Flash sale (limited duration, highlighted by countdown) * Giveaway or competition (Spin to Win) * Regular customer discount (newsletter for regular customers) --- ## 3\. Rule of 100 * Products up to 100€ = % discount * Products above 100€ = discount in € --- ## 4\. Select your products ![Illustration: two people shaking hands in front of screens showing a dollar sign, a checklist and a revenue chart](https://shoplab.cc/images/blog/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022-3.jpg) Think about which products you want to promote. Do you want to promote the bestsellers or maybe products that your customers don't know yet? Make sure you have enough in stock for them. --- ## 5\. Floor indicator For your sale products, you can display the number of items still available (incl. buffer) in order to persuade the customer to make a purchase decision more quickly. If you don't want to show stock, you can also simply use a light system, eg: (green) Available (yellow) Only a few left (red) Almost sold out --- ## 6\. Are the important measures set in your store? Shopping cart recovery emails (note the GDPR regulations). Retargeting pixels (Facebook, Google etc.) Pop-ups when leaving the page (exit intent) Customer loyalty programs (loyalty apps) Voucher codes / vouchers in the shopping basket --- ## 7\. Is your online shop user-friendly? ![Illustration: developers building a store - code brackets on a monitor and a phone, plus a crane, a magnifier and gears](https://shoplab.cc/images/blog/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022-4.jpg) The best offers are of no use if your shop is confusing and difficult to use. A lot of that sits in the theme itself - which is what our [Shopify development](https://shoplab.cc/en/shopify-development) work solves. Check the following points: * Loading time optimization * Navigation/menu (important menu items first) * Shopping cart (information about shipping time, costs, discount) * User-friendly mobile view * Conversion optimization measures _Do you want to improve your sales and increase your conversion rate? We check your store and give you best practices with our eCommerce Audit._ --- ## 8\. Email Marketing Email marketing is a very effective tool to generate more sales. With your emails you can strengthen the bond with your customers and build a better customer relationship. Here are a few suggestions for different topics: * Announcement and reminder of order deadlines * Special offers * Product/Offer of the week * Pre sale for regular customers * Announcement and free shipping reminder * Gift suggestions **The best email delivery times:** (Of course, this can vary depending on the customers and products you sell. We always recommend testing in advance at which times your open rates are best). * Monday to Friday - from 7 a.m. to 11 p.m * Saturday - from 5 to 7 p.m * Sunday - from 9 to 11 am and from 5 to 7 pm --- ## 9\. Mobile view ![Illustration: a large smartphone with a search bar and app grid, with customers, a shopping cart and a magnifier in front of it](https://shoplab.cc/images/blog/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022-5.jpg) Only 31% of sales are made via desktop. It is important that your mobile view is on point and easy to use - that is exactly where our [UX/UI design](https://shoplab.cc/en/ux-ui-design) work starts. Loading time also plays a big role here, many customers use the mobile network, which is still very slow in many parts of Germany. Therefore, make sure that your site loads quickly, especially on mobile devices. What consistent conversion work delivers beyond a single peak season is shown in the [Maniko Nails case study](https://shoplab.cc/en/cases/maniko). _Do you want to improve your sales and increase your conversion rate? We check your store and give you best practices with our eCommerce Audit._ --- ## 10\. Social Media Create social media posts for your offers and promote them. This way you can refer your customers to your shop and generate traffic. Best times for social media posts: (Of course, this can vary depending on the customers and products you sell. We always recommend testing in advance) * Facebook: Monday, Wednesday, Thursday and Friday between 12 and 3 pm * Twitter: Monday to Friday at 3 pm * Instagram: Monday to Friday between 12 and 1 pm --- ## 11\. Communicate your offers in the store header ![Example of a header banner reading "40% Rabatt auf alle Produkte - hier klicken" (40% off all products - click here)](https://shoplab.cc/images/blog/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022-6.webp) Communicate your offers in your header banner so that customers see directly that there are new offers. Use strong banners or countdowns to indicate your promotions. --- ## 12\. Retargeting Target visitors who have already visited your shop. Retargeting allows you to target your potential customers. You can track and retarget your customers via the Facebook or Google Pixel. --- ## 13\. Reward loyal customers Send exclusive offers to your existing customers by email. --- ## 14\. Communicate order deadlines ![Illustration: a globe criss-crossed by shipping routes, with a plane, a cargo ship and delivery vans](https://shoplab.cc/images/blog/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022-7.jpg) Communicate order deadlines so that your customers receive their gifts on time. --- ## 15\. Urgency and discount promotions ![Example of a yellow countdown bar reading "% Black Friday" with a days, hours, minutes and seconds counter and a "Jetzt kaufen" button](https://shoplab.cc/images/blog/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022-8.webp) Set up countdowns so your customers can see when a discount promotion starts and ends. This creates urgency and anticipation. You can also create an extra landing page for your discount promotion. _Do you want to improve your sales and increase your conversion rate? We check your store and give you best practices with our eCommerce Audit._ --- ## 16\. Contact with customers ![Illustration: a support team wearing headsets at a 24/7 service desk, surrounded by chat bubbles](https://shoplab.cc/images/blog/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022-9.jpg) Be prepared to spend more time and resources answering questions. Plan more time in advance so that your customers are satisfied with your service and contact. --- ## 17\. Retain your visitors long-term It is important that you keep your visitors long term and therefore it is worth collecting email addresses. For example, you can offer a discount if your visitor signs up for the newsletter. This way you can stay in contact with your visitors even after Q4 and win them over in the long run. ![Illustration: a team mapping a workflow on a tablet, next to a calendar, charts and coins](https://shoplab.cc/images/blog/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022-10.jpg) ### **Is your shop ready for Q4? Boost your sales during the most important time of the year. We help you with the implementation.** 1. [011\. The most important days in Q4](#1-the-most-important-days-in-q4) 2. [022\. Plan your offers](#2-plan-your-offers) 3. [033\. Rule of 100](#3-rule-of-100) 4. [044\. Select your products](#4-select-your-products) 5. [055\. Floor indicator](#5-floor-indicator) 6. [066\. Are the important measures set in your store?](#6-are-the-important-measures-set-in-your-store) 7. [077\. Is your online shop user-friendly?](#7-is-your-online-shop-user-friendly) 8. [088\. Email Marketing](#8-email-marketing) 9. [099\. Mobile view](#9-mobile-view) 10. [1010\. Social Media](#10-social-media) 11. [1111\. Communicate your offers in the store header](#11-communicate-your-offers-in-the-store-header) 12. [1212\. Retargeting](#12-retargeting) 13. [1313\. Reward loyal customers](#13-reward-loyal-customers) 14. [1414\. Communicate order deadlines](#14-communicate-order-deadlines) 15. [1515\. Urgency and discount promotions](#15-urgency-and-discount-promotions) 16. [1616\. Contact with customers](#16-contact-with-customers) 17. [1717\. Retain your visitors long-term](#17-retain-your-visitors-long-term) Get a free consultation Expert guidance tailored to your Shopify business. Got questions? ## Let's clear things up! We've gathered the most asked questions with answers to help you better understand our services. ![Portrait of a shoplab team member](https://shoplab.cc/images/faq/faq-contact.jpg) Still have a question? Let's have a call and clear things up. ### Do you only work with Shopify? Yes. We have worked exclusively with Shopify and Shopify Plus since 2020, and turning down other platforms is what got us here. The trade is deliberate: a team that sees the same platform every day knows which problems have a native solution, which need an app, and which need custom code - so less of your budget goes into rediscovering that. It also means we follow Shopify's own conventions instead of porting patterns over from Magento or WooCommerce, which is what keeps a store upgradeable after we hand it over. ### What services do you offer? Strategy & consulting, custom Shopify theme development, custom app development, store migrations, UX/UI design, integrations & middleware, ongoing store management, and AI e-commerce readiness. Most projects combine three or four of those: a migration usually arrives with an ERP integration and a redesign attached, and a redesign usually surfaces a performance problem. Everything runs through one team, so a design decision and its development consequence get settled together rather than negotiated between two agencies. ### Can you redesign my existing Shopify store? Absolutely, and it is one of the most common ways clients start with us. We audit the current store first - conversion path, page performance, and the templates that carry the most revenue - then redesign against what the audit found rather than against a moodboard. Your products, customers, orders and URL structure stay where they are, so rankings and store data are not at risk. Redesigns can also ship in stages: the pages that sell first, the rest afterwards, so you see the effect before the whole budget is committed. ### Do you build custom Shopify themes? Yes, from scratch rather than by reskinning a marketplace template. A custom theme means the sections your merchandising team actually needs, editable in the theme editor without a developer, and no inherited code for features you will never use. That last part is the performance argument: off-the-shelf themes carry the union of every use case they were sold for, and you pay for it in Core Web Vitals on every page load. We build against your catalogue and your content model, then hand over documentation so your team can run it. ### Can you migrate my store from another platform? Yes - WooCommerce, Magento, Shopware and other platforms, in a staged, low-risk process. Products, variants, customers and order history come across, and every indexed URL gets a mapped 301 so the rankings you already earned survive the move. What decides the timeline is rarely catalogue size: it is data structures with no direct Shopify equivalent (bundles, configurable products, customer-specific pricing) and the systems your store talks to. We inventory both before a cutover date is set, which is why our migrations do not end with a redirect list written the night before launch. ### How long does a Shopify project take? It depends on scope: focused improvements often take 4-6 weeks, while full custom builds or migrations typically run 8-16 weeks. A store moving onto a configured theme is usually live in 4-8 weeks; a fully custom storefront runs closer to 10-16\. You get a timeline with defined milestones before we start, and those milestones are staged releases rather than one launch date at the end - so a delay in one area does not push everything behind it. What moves a timeline most is late scope additions and integrations nobody inventoried at the start. ### Will my Shopify store be optimized for mobile? Always. We design mobile-first because that is where most e-commerce traffic sits, and where most of the conversion loss happens. Every store is tested on real devices rather than a resized browser window, and measured against Core Web Vitals - largest contentful paint, interaction latency, layout shift - before it goes live. Image handling, font loading and third-party scripts get the most attention, because apps are usually what turn a fast theme into a slow store. Performance is a launch requirement here, not a follow-up ticket. ### Do you provide ongoing support after launch? Yes. Store management plans cover Shopify and app updates, iterative improvements, testing and technical support, on a monthly scope you can adjust as priorities change. Most stores need the first weeks after launch more than they expect: real traffic finds edge cases staging never produced, and the analytics only start telling the truth once volume arrives. After that, ongoing work tends to be conversion iterations on the templates that carry revenue, seasonal campaign support, and keeping the theme current as Shopify ships platform changes. ### Can you improve my store without rebuilding everything? Definitely, and we will say so when a rebuild is not the right call. We often work in focused iterations - a conversion audit, performance optimization, or redesigning the handful of templates that carry most of the revenue - shipped as staged releases with measurable outcomes instead of a big-bang relaunch. For a store that already converts this is usually the better economics: you keep what works, spend where the data points, and avoid the risk window a full replatform opens. A rebuild earns its cost when the underlying theme or data model is the actual constraint. ### How do we get started? Book a free strategy call - about thirty minutes, and you keep whatever comes out of it. We ask what you run today: platform, catalogue structure, connected systems, and what should be better after the project. From there you get a written proposal covering scope, timeline and pricing, with named work blocks rather than one number. If the call shows that what you need is smaller than an agency project, we will tell you that too. It is a cheaper conversation for both of us than finding out in month two. [Read more questions](https://shoplab.cc/en/faq) More articles ## Related blogs Explore more insights, ideas, and practical resources to support your e-commerce journey and inspire your next move. 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