# shoplab - The Shopify Agency That Brands Trust to Scale

> shoplab is a certified Shopify Partner agency based in Munich, Germany. We design, build, and scale high-performing Shopify and Shopify Plus stores. Founded by Mark Chang (Founder & CTO) and Martin Winkler (Co-Founder & CEO).

Website: https://shoplab.cc | Email: hello@shoplab.cc | Phone: +49 89 27780222

## Featured client work

- **SANVT**: A premium essentials brand supported by a custom Shopify experience built for long-term growth.
- **Parsa Beauty**: A modern beauty brand supported by a Shopify experience designed to elevate the online shopping experience.
- **Locationhero**: A booking platform that helps customers discover and reserve unique spaces for productions, photoshoots, and events.
- **Dunatura**: A wellness brand offering premium supplements designed to support healthier lifestyles and everyday wellbeing.
- **MANIKO**: Innovative gel nail strips that make achieving salon-quality nails simple, convenient, and accessible from home.

Great brands we help build and scale: SANVT, Enibas, Parsa Beauty, Dunatura, MANIKO, TattooMed, Wundermix, GREENFORCE, Captain Coupon, Molten, Biomes, Monacoducks, Simple Pledge, Kolonne Null, LILLYDOO, Locationhero, QMS Medicosmetics, PERGOLUX.

## What's holding growth back?

These are the problems limiting your store's growth potential. Small inefficiencies across your store, customer experience, and technology can quietly become costly barriers to long-term growth.

- **Your mobile experience isn't optimized**: A poor mobile experience costs you conversions and creates friction for customers trying to browse and buy.
- **Customers can't find what they're looking for**: Poor site structure, navigation, and search experiences lead to frustration, missed opportunities, and lost sales.
- **Slow performance is costing you revenue**: Every second of load time impacts customer satisfaction, conversion rates, and your bottom line.
- **You're using the wrong platform for your growth**: The wrong foundation limits flexibility, increases costs, and makes scaling a constant challenge.
- **Product pages aren't converting enough**: Customers aren't getting the confidence they need to buy. Weak messaging and missing trust signals quietly reduce conversions.
- **Spaghetti code is making everything harder**: Poor code structure leads to bugs, slow development, and a store that's difficult and expensive to maintain.

## Our services

Everything your Shopify store needs for sustainable growth. We combine strategy, design, and development to create high-performing Shopify experiences that drive measurable business growth.

1. **Strategy & Consulting**: We combine strategy, design, development, and optimization to create high-performing Shopify experiences that improve customer journeys, increase conversions, and drive measurable business growth.
2. **Shopify (Why Shopify)**: Why over 1.75 million businesses build on Shopify - platform benefits, who it's for, and how we help you launch, migrate, and scale. Page: https://shoplab.cc/shopify (DE) / https://shoplab.cc/en/shopify (EN).
3. **Custom Shopify Theme Development**: Bespoke Shopify themes built from the ground up - fast, flexible, and designed around your brand and the way your customers buy. Page: https://shoplab.cc/shopify-entwicklung (DE) / https://shoplab.cc/en/shopify-development (EN).
4. **Custom Shopify App Development**: Custom and white-label Shopify apps - process automations, third-party integrations (ERP/CRM/PIM), and public Shopify App Store apps. Page: https://shoplab.cc/shopify-app-entwicklung (DE) / https://shoplab.cc/en/shopify-app-development (EN).
5. **Shopify Migration (Magento → Shopify)**: We move your store to Shopify from any platform - products, customers, orders, and SEO rankings - without disrupting your business. Page: https://shoplab.cc/magento-zu-shopify (DE) / https://shoplab.cc/en/magento-to-shopify (EN).
6. **Headless Commerce**: Headless storefronts on Shopify's API-first architecture - custom frontends built with React, Next.js, or Vue on the proven Shopify backend for payments, products, and checkout. Page: https://shoplab.cc/headless-commerce (DE) / https://shoplab.cc/en/headless-commerce (EN).
7. **UX/UI Design**: Research-driven design that turns browsing into buying: clear user journeys, strong product storytelling, and interfaces customers enjoy using.
8. **Integrations & Middleware**: We connect Shopify with your ERP, PIM, CRM, and logistics systems so data flows reliably and your operations run smoothly at scale.
9. **Store Management**: Ongoing development, optimization, and proactive support that keeps your store improving while you focus on growing the business.
10. **AI E-commerce Readiness**: We prepare your store for AI-driven commerce - structured data, clean product feeds, and experiences ready for how customers will shop next.

## Why shoplab

We build stores where every strategic decision drives growth. We combine strategy, development, and continuous optimization to build Shopify experiences that scale with your business.

- **Strategy before execution**: Every successful Shopify store begins with a clear plan. We uncover opportunities, identify bottlenecks, and create a roadmap that aligns every design and development decision with your business goals.
- **Built to scale**: Our Shopify stores are engineered with clean architecture, flexible systems, and future growth in mind - making it easier to launch new features, integrate new tools, and scale with confidence.
- **Growth partnership**: Our relationship doesn't end at launch. Through ongoing improvements, proactive support, and continuous optimization, we help your store perform better over time.

## What 20 years in e-commerce taught us about your store

Patterns we consistently find across Shopify stores. These insights help avoid costly mistakes, improve conversions, and support long-term growth.

- **Traffic isn't usually the problem**: Stores often focus on attracting more visitors when the real issue is that shoppers can't quickly understand the product's value. Better messaging and stronger positioning usually outperform a bigger ad budget.
- **Most redesigns start too late**: Many stores wait until performance declines before redesigning. The strongest stores evolve continuously, making small improvements before small issues become expensive problems.
- **The homepage rarely closes the sale**: Customers spend far more time on collection pages, product pages, and checkout than the homepage. That's where the biggest opportunities to improve conversions are usually found.
- **The fastest store isn't always the best store**: Performance matters, but clarity, trust, and usability often have a greater impact on conversions than shaving a few milliseconds off load time.
- **Every extra decision reduces conversions**: Too many choices, competing messages, or unnecessary steps create hesitation. High-performing stores guide customers naturally toward the next action.
- **Shoppers don't read. They scan.**: Customers make decisions in seconds, not minutes. Clear hierarchy, strong visuals, and obvious next steps consistently outperform pages filled with information.

## Case studies

Real challenges. Thoughtful solutions.

### SANVT (sanvt.com - Fashion)

Building a premium shopping experience for growing modern essentials brands. Services: Custom Design, Theme & App Development + Migration.

> "Changing from our shop-system to Shopify was initially rather worrying. However, Mark and his team have been outstanding from day 1 to launch. From concept, to UX design improvements (based on our old site), to development and ultimately implementation, we could not have asked for a better partner. Communication and consultation has been always fast and clear. We now launched, but looking forward to continue working with the team at shoplab to develop even more personalised applications for our site. All in all: highly recommended when looking for true Shopify experts." - Benjamin Heyd, Co-Founder of SANVT (2022)

### Enibas (enibas.com - Jewelry)

Migrating Enibas to Shopify with a premium shopping experience built for future growth. Services: Custom Theme, Bundle Builder & Data Migration.

> "We decided to move from Craft Commerce to Shopify after dealing with ongoing technical issues, slow site speed, and a general loss of confidence in our platform. Speed and reliability were our top priorities, and shoplab delivered on both. Since the migration, our website has been running smoothly without the recurring issues we previously faced, and the site speed has improved significantly. One of our biggest concerns was maintaining the look and feel of our site, as we had been told in the past that Shopify wasn't highly customisable. However, the shoplab team managed to perfectly replicate our previous design." - Anna-Leah Lenz, Co-Owner of Enibas (2025)

### Parsa Beauty (parsa-beauty.de - Beauty Accessories)

Redesigning the shopping experience for a growing beauty and wellness brand. Services: Custom Design, Theme & App Development + Migration.

> "Working with shoplab was one of the best decisions we made for our online store. They carefully listened to our goals, challenged our ideas in the right ways, and transformed our existing Shopify experience into something that feels far more premium and aligned with our brand. Every stage of the project was well communicated, from strategy and design to development and launch. The final result not only looks beautiful but provides a smoother shopping journey for our customers, and we couldn't be happier with the outcome." - Heiko Hofer, CEO & Owner of Parsa Beauty (2026)

## Client case-study pages

Six clients have a dedicated case-study page: the challenge they came with, what we built, and captioned screens from the live store. Every page is available in German (/cases/<brand>) and English (/en/cases/<brand>).

### SANVT (sanvt.com)

SANVT offers high-quality basics for men and women at fair prices. All garments are sustainably produced in the EU – fair conditions guaranteed.

**What we did:** Migration, Custom Theme, Apps, Multi-store, CRO.

**The challenge:** Sanvt, which aspired to establish a premium online presence, was held back by the limitations of the WooCommerce platform, lacking scalability and a suitable ecosystem for its growth. Its online store didn't fully reflect its high-quality brand, making customer acquisition difficult. It also lacked key customer communication and retention tools, negatively impacting sales. Returns management was also inefficient, potentially impacting customer satisfaction. These issues combined limited Sanvt's ability to fully realize its e-commerce potential.

**What we delivered:** We addressed Sanvt's e-commerce limitations by migrating their platform from WooCommerce to the scalable Shopify platform. We also implemented a custom theme designed in Figma to enhance their brand and user experience. We also integrated Klaviyo flows for targeted customer communication and developed a dedicated returns portal, proprietary apps, and a custom theme to streamline processes and increase customer satisfaction. This comprehensive solution provides Sanvt with a robust, high-quality, and efficient e-commerce platform.

Screens shown: Home, Product page, Shopping cart page, Category page, Account, Blog page.

Full case study: https://shoplab.cc/cases/sanvt (German) / https://shoplab.cc/en/cases/sanvt (English)

### enibas (enibas.com)

enibas brings exquisite jewelry to life, meticulously handcrafted in the heart of West Cork. Founded by designer Sabine Lenz, enibas is more than just a jewelry brand; it's a testament to the passion, craftsmanship, and deep connection with nature that inspires each unique piece.

**What we did:** Migration, UI/UX, Custom Theme, CRO, Configurator Product, Bundle Builder.

**The challenge:** enibas was running their store on a problematic Craft CMS platform and needed to move to Shopify. The switch was held back by the common myth that Shopify couldn't match the customization needed to replicate their existing design, so enibas needed real confidence in the platform's design fidelity before committing. Their Anam charms also had no proper bundle-building experience for customers to create their own personalized pieces. On top of that, their historical product and customer data needed to survive the migration intact.

**What we delivered:** We offered a comprehensive and reassuring solution. We performed a meticulous migration from their problematic Craft CMS store to Shopify to future-proof their e-commerce operations. We integrated Lightspeed POS for seamless inventory and sales management and securely transferred all product and customer data to preserve valuable historical information. To address their design needs, our team worked closely with enibas, translating their vision into high-quality Figma designs. The result was a high-speed premium Shopify theme that perfectly replicated enibas' previous design and dispelled the myth about Shopify's customization limitations. A custom bundle builder was developed for their Anam charms, significantly improving the user experience and boosting performance. Thanks to our expertise and unwavering support, enibas received the confidence they needed to make the switch, ultimately resulting in a robust, reliable, and beautifully designed online store that truly supports their brand.

Screens shown: Home, Product page, Personalized product page, Anam bundle builder, Category page, Shopping cart page.

Full case study: https://shoplab.cc/cases/enibas (German) / https://shoplab.cc/en/cases/enibas (English)

### Maniko Nails (maniko-nails.de)

Maniko Nails is an innovative, fast-growing company in the nail cosmetics industry, offering high-quality products to discerning customers worldwide. The brand is known for a revolutionary manicure method that allows professional results to be achieved from the comfort of your own home.

**What we did:** Website Optimization, Custom Theme, Product Variant Picker, Multi-store, CRO, Shopify App.

**The challenge:** maniko-nails.de struggled with technical limitations that negatively impacted its business results. An outdated theme and a poorly optimized website structure resulted in slow loading times, frustrated users, and affected search engine rankings. Furthermore, the lack of a clear and user-friendly system for selecting product variants and discovering related items hampered the natural purchasing and discovery process. As a result, the website was significantly limited in its ability to convert existing traffic into actual sales and effectively leverage visitor interest.

**What we delivered:** For maniko-nails.de, we improved both performance and the user experience to achieve better business results. We developed a customized, product-specific variant selector and strategically grouped related items to simplify shopping and increase the average order value. Based on a data-driven CRO strategy, we refined the purchase process, introduced a modern, responsive theme, and optimized website speed. To further streamline processes, we developed and maintained an app for a returns portal that simplifies customer returns, as well as a DHL Packstation app that seamlessly integrates with the shopping cart and checkout. The result is a faster, more intuitive, and more profitable online store.

Screens shown: Home, Product page, Starter kit page, Cart page, Category page, Application page.

Full case study: https://shoplab.cc/cases/maniko (German) / https://shoplab.cc/en/cases/maniko (English)

### locationhero (locationhero.de)

locationhero is a platform that connects location providers with photographers and filmmakers in Germany. It allows users to search for and book locations for photo shoots and film productions, with a variety of filters available to refine their search.

**What we did:** Migration, UI/UX, Custom Theme, Custom Backend App, Optimization, Product Development.

**The challenge:** Despite its unique concept connecting venue providers with creative professionals, locationhero was initially hampered by a fragmented and difficult-to-navigate platform. This likely led to frustration for venue owners trying to manage their listings and for creative professionals trying to find and book suitable spaces. The lack of a centralized and intuitive system hindered user adoption, efficient data management, and ultimately the platform's ability to facilitate successful bookings and grow its community.

**What we delivered:** We delivered a full-service solution for locationhero that addressed key usability and management challenges. This included a customized admin panel for centralized data management, a specially adapted Shopify theme for a consistent website, and a smooth migration from the legacy platform. We implemented advanced search and filtering features via a Shopify app. We also redesigned the booking flow, hosted the checkout with all required calculations, and integrated Stripe as a reliable payment gateway. Additionally, we optimized email communication for user engagement and ensured clear transaction notifications, resulting in a robust, user-friendly platform designed for efficient management and a streamlined booking experience.

Screens shown: Home, Offer page for locations, Location filters, Location page, My Account page, Search results page, App Dashboard, Booking table page, Booking details page.

Full case study: https://shoplab.cc/cases/locationhero (German) / https://shoplab.cc/en/cases/locationhero (English)

### PERGOLUX (pergolux.de)

PERGOLUX is a premium Norwegian brand that combines stylish design, outstanding quality, and affordability. Its louvered pergolas are unique and versatile solutions for any outdoor space. From standard models and accessories to fully custom-built pergolas, the brand offers tailor-made options that perfectly match its customers' needs.

**What we did:** Custom Theme, Custom App, CRO, Product Development, Optimization.

**The challenge:** Due to a restrictive subscription-based theme template and poorly hard-coded functionality for its custom pergola, PERGOLUX faced significant limitations. These hampered its ability to effectively showcase its products, update its website, and increase conversion rates. The outdated design and difficult maintenance of the old website no longer reflected the premium brand image PERGOLUX was striving for.

**What we delivered:** We initially supported PERGOLUX by creating customized sections and optimizing the speed of their existing website. As their needs grew, they opted for a complete redesign combined with our custom theme. We developed the new design, aligned the product page for the custom pergola with the new branding, and provided strategic feedback throughout the implementation. Additionally, we developed a custom app to streamline the pergola ordering process. This allows shop managers to complete orders more efficiently and improve overall conversion rates. Finally, we rolled out the new theme to all their shops and continue to support them with ongoing improvements based on A/B testing. This ensures the website is always optimized for performance, design consistency, and growth.

Screens shown: Home, Product page, Custom sizing, Category page, Shopping cart drawer, Help Center.

Full case study: https://shoplab.cc/cases/pergolux (German) / https://shoplab.cc/en/cases/pergolux (English)

### Simple Pledge (simple-pledge.com)

High-quality jewelry with meaning. Bracelets, bangles, and necklaces, also personalized. Whether bracelets, bangles, or necklaces: Simple Pledge's high-quality jewelry is made to last forever.

**What we did:** Custom Theme, Bundle Builder, Configurator, Engraving, CRO.

**The challenge:** While Simple Pledge offered high-quality jewelry with meaning and customization options, it was held back by a standardized online store that neither fully reflected the brand's unique aesthetic nor offered an intuitive way for customers to customize their jewelry. The limitations of its existing Shopify premium theme made it difficult to seamlessly create product bundles and deliver a compelling engraving experience. This potentially led to lower conversion rates, missed upselling opportunities, and a less distinctive brand presence in the competitive jewelry market.

**What we delivered:** To completely transform Simple Pledge's online store, we implemented a custom Shopify solution. The core of the project was the precise adaptation of a Shopify premium theme to a detailed Figma design to create a visually stunning and brand-consistent user experience. Additionally, we developed and integrated two key customization features: a custom bundle builder that allows customers to effortlessly assemble unique jewelry sets, and an interactive engraving form for real-time visualization of bracelet engravings. This strategic redesign resulted in a seamless and engaging shopping experience that significantly increased customer satisfaction and sustainably strengthened Simple Pledge's brand identity.

Screens shown: Home, Product page, Personalized product page, Shopping cart page, Category page, About us page.

Full case study: https://shoplab.cc/cases/simple-pledge (German) / https://shoplab.cc/en/cases/simple-pledge (English)

## How we work

Our approach to building scalable Shopify stores: we combine strategic planning, thoughtful design, and expert development into a clear process that builds Shopify stores ready to grow.

1. **Strategy & Consulting**: We combine strategy, design, development, and optimization to create high-performing Shopify experiences that improve customer journeys, increase conversions, and drive measurable business growth.
2. **Strategy**: Together, we prioritize opportunities, define user journeys, and create a roadmap that aligns every decision with your business objectives.
3. **Design**: We design intuitive Shopify experiences that strengthen your brand, improve usability, and create a seamless shopping journey across every device.
4. **Build**: We develop a fast, scalable Shopify solution using clean code, modern best practices, and seamless integrations that support long-term growth.
5. **Launch**: After thorough testing and quality assurance, we launch your store with confidence and provide ongoing support to ensure everything performs as expected.

## Our team

The people you'll work with from strategy to launch. We're a team of Shopify strategists, designers, and developers working together to build thoughtful e-commerce experiences that help businesses grow.

- Mark Chang - Founder & CTO
- Martin Winkler - Co-Founder & CEO
- Andrey - Lead full-stack engineer
- Jimuel - Lead UX/UI Designer
- Matthias - Lead frontend engineer
- Bindeep - Fullstack Engineer
- Lawrence - Team & Product Manager
- Karen - Frontend Engineer
- Guesh - Project Manager
- Patrick - Frontend Engineer
- Rizza - QA Specialist
- Andra - Sr. Project Manager

About page: https://shoplab.cc/ueber-uns (German) / https://shoplab.cc/en/about-us (English) - "Designed for Growth. Built to Scale." Our work goes beyond launching stores: we build scalable Shopify experiences from strategy to launch, with every decision made with performance and scalability in mind.

## Frequently asked questions

**Do you only work with Shopify?**
Yes. We specialize exclusively in Shopify and Shopify Plus, allowing us to build faster, follow best practices, and deliver solutions tailored specifically to the platform.

**What services do you offer?**
Strategy & consulting, custom Shopify theme development, store migrations, UX/UI design, integrations & middleware, ongoing store management, and AI e-commerce readiness - everything an ambitious Shopify brand needs under one roof.

**Can you redesign my existing Shopify store?**
Absolutely. We audit your current store, identify conversion and performance bottlenecks, and redesign it with a clear focus on measurable results - without losing your SEO rankings or store data.

**Do you build custom Shopify themes?**
Yes. We build fully custom themes from scratch, tailored to your brand and optimized for speed, conversion, and easy content management - no bloated off-the-shelf templates.

**Can you migrate my store from another platform?**
Yes. We migrate stores from WooCommerce, Magento, Shopware, and other platforms to Shopify - including products, customers, orders, and SEO redirects - in a staged, low-risk process.

**How long does a Shopify project take?**
It depends on scope: focused improvements often take 4-6 weeks, while full custom builds or migrations typically run 8-16 weeks. You get a clear timeline with defined milestones before we start.

**Will my Shopify store be optimized for mobile?**
Always. We design mobile-first, since most e-commerce traffic comes from mobile devices. Every store we ship is tested across devices and optimized for speed and Core Web Vitals.

**Do you provide ongoing support after launch?**
Yes. Our store management plans cover updates, iterative improvements, testing, and technical support - so your store keeps getting better long after launch.

**Can you improve my store without rebuilding everything?**
Definitely. We often work in focused iterations: conversion audits, performance optimization, or redesigning key pages - staged releases with measurable outcomes instead of a big-bang rebuild.

**How do we get started?**
Book a free strategy call. We'll discuss your goals, review your current setup, and follow up with a clear proposal including scope, timeline, and pricing.

**What does your process look like?**
Every project follows a structured process, beginning with discovery and strategy before moving into design, development, testing, and launch. This ensures every decision supports your business goals and delivers a seamless Shopify experience.

**How do you approach new projects?**
We start by understanding your brand, customers, and objectives. Rather than applying one-size-fits-all solutions, we develop a strategy tailored to your business and long-term growth.

**Do you follow a fixed workflow?**
Our core process remains consistent, but every engagement is adapted to the project's scope, timeline, and technical requirements. This allows us to stay flexible while maintaining high standards.

**How do you keep clients involved throughout the project?**
Collaboration is central to our approach. We provide regular updates, gather feedback at key milestones, and work closely with your team to ensure every decision aligns with your vision.

**How do you ensure the quality of your work?**
Every project goes through careful design reviews, development best practices, and quality assurance before launch. We focus on performance, usability, accessibility, and maintainability to deliver lasting results.

**What happens after the project is launched?**
Launch is just the beginning. We can continue supporting your Shopify store with updates, optimizations, new features, and ongoing improvements as your business grows.

The full FAQ is available at https://shoplab.cc/faq (English: https://shoplab.cc/en/faq).

## How to start

Ready to build your Shopify growth? We work with defined scopes, staged releases, structured QA, and measurable outcomes so you always know what's shipping next and why. Book a strategy call at https://shoplab.cc.

## Contact

- Website: https://shoplab.cc
- Contact form: https://shoplab.cc/kontakt (English: https://shoplab.cc/en/contact) - tell us about your project and we'll help you find the right path forward
- Email: hello@shoplab.cc
- Phone: +49 89 27780222 (Mon-Fri 10 am-7 pm)
- Address: Benzstrasse 8, 85551 Kirchheim near Munich, Germany
- Shopify Partner profile: https://www.shopify.com/partners/directory/partner/shoplab-de
- LinkedIn: https://de.linkedin.com/company/shoplab-de

## Service: Strategy & Consulting

Build your Shopify store on a strong foundation with strategic guidance tailored to your business goals. Page: https://shoplab.cc/strategie-beratung (DE) / https://shoplab.cc/en/strategy-consulting (EN).

What you get with shoplab compared to a typical agency or freelancers: strategy & discovery, senior Shopify expertise, and accountable, outcome-driven delivery across the full engagement (see the comparison table on the page). The best results come from the right partnership - we work with businesses that value strategy, collaboration, and long-term growth. The problems we solve before they become expensive: plateaued growth, guess-driven decisions, journeys that don't convert, unclear priorities, stores that weren't built to scale, competitor pressure, risky launches, unclear ROI, outdated brand experiences, and technology slowing the business down.

**From business challenges to measurable outcomes - strategy case studies**: SANVT (fashion - conversion rate +80%, total revenue +100%), Enibas (jewelry - conversion rate +20%, total revenue +15%), Maniko Nails (nail care - conversion rate +50%, total revenue +60%).

## Service: BFSG Accessibility Optimization

Make your Shopify store accessible, legally compliant, and usable for everyone. Page: https://shoplab.cc/barrierefreiheitsgesetz-optimierung (DE) / https://shoplab.cc/en/barrierefreiheitsgesetz-optimierung (EN).

Since June 28, 2025 the European Accessibility Act (EAA) - implemented in Germany as the Barrierefreiheitsstärkungsgesetz (BFSG) - is in force. Online shops operating in the EU or selling to EU customers (from 10 employees or over 2 million euros in annual revenue, including companies outside Europe) must meet the WCAG 2.1 AA standard. Non-compliance risks heavy fines, formal warnings, or court proceedings; accessibility also brings a larger customer base, better UX, and better SEO.

All packages are one-time services (no follow-up costs), implemented manually by experts - no automated quick fixes - and include 3 days of free post-completion support (accessibility scope only). Availability is limited, first come, first serve.

**Basic (foundational optimization, delivery approx. 5 working days)**: alt texts, color contrast, keyboard (TAB) navigation, foundational ARIA tags, clear link texts, heading structure, table headers, no flickering content, accessible form fields.

**Premium (comprehensive optimization, delivery approx. 16 working days)**: everything in Basic plus extended ARIA elements, comprehensive keyboard navigation, full screen reader operation, mobile optimization (button sizes, touch friendliness), accessible product pages (image zoom, detailed product descriptions for screen readers), broken-link fixes, and intensive testing with assistive technologies.

**Plus (personalized optimization)**: intensive individual review and tailor-made adjustments for stores with special requirements or complex structures - personal consultation and an individual proposal.

Note: these services are technical implementation of accessibility standards, not legal advice, and no guarantee of complete legal certainty.

## Service: Shopify (Why Shopify)

Why Shopify is the e-commerce platform built for growth. Page: https://shoplab.cc/shopify (DE) / https://shoplab.cc/en/shopify (EN).

Over 1.75 million businesses worldwide trust Shopify - from first-product startups to multi-million-dollar DTC brands. Key benefits: easy to use yet enterprise-capable; integrated functions (inventory, discount codes, analytics, customer profiles, order tracking); an extensive app ecosystem; and secure, reliable, scalable managed hosting (PCI compliance, updates, and uptime handled for you). The Shopify advantage: speed & performance (global CDN), API-first architecture, a first-class conversion-optimized checkout, scalability from one product to 100,000+, and design freedom. Who it's for: startups, growing brands, and established companies (Shopify Plus).

## Service: Custom Shopify Theme Development

End-to-end custom Shopify theme development - design your dream Shopify store, built to scale. Page: https://shoplab.cc/shopify-entwicklung (DE) / https://shoplab.cc/en/shopify-development (EN).

From wireframes to fully responsive, high-performance themes tailored to your brand. Process: 1. Arrange a meeting & request a quote (clear estimate, timeline, no hidden fees). 2. Development execution (close collaboration, progress updates, continuous feedback). 3. Launch & post-launch support. 4. Maintenance via optional retainer packages. What sets us apart: a strategic development process, a collaborative & transparent workflow (Trello, Jira, Slack), and a structured, well-organized codebase that's easy to scale and maintain. Case studies: SANVT (+80% conversion rate / +100% revenue), Enibas (+20% / +15%), Maniko Nails (+50% / +60%).

## Service: Custom Shopify App Development

Custom and white-label Shopify app development. Page: https://shoplab.cc/shopify-app-entwicklung (DE) / https://shoplab.cc/en/shopify-app-development (EN).

We extend your store far beyond standard features: custom app development for your specific workflows, white-label apps you can distribute under your own brand, and integrations with third-party systems (ERP, CRM, PIM) or store-specific solutions. Two main types: public apps (Shopify App Store, available to every merchant) vs. custom & private apps (store-specific) - we build both. Featured shoplab apps: Easy Image Picker, Accessibility Check, Boostly Page Speed Optimizer, and DHL Packstation finder. Development stack: React, Vue, Node.js, Express, Next.js, NestJS, Tailwind; TypeScript/JavaScript, Rust, Python; MongoDB, PostgreSQL, MySQL, Docker, DigitalOcean; REST, GraphQL, and XML APIs. Our 3-step journey: discover ideas → design for shop operators → develop, integrate & improve.

## Service: Magento to Shopify Migration

Migrate from Magento to Shopify without downtime or data loss. Page: https://shoplab.cc/magento-zu-shopify (DE) / https://shoplab.cc/en/magento-to-shopify (EN).

Why Shopify is the right step: ease of use and adaptability, faster performance (mobile-first, fast loading), scalable growth, and a conversion-optimized checkout. End-to-end migration process: 1. Consulting & strategy (analysis of your current Magento shop, a custom migration plan with timeline, deliverables, and costs). 2. Data migration & development (secure transfer of products, customers, and orders; a conversion-optimized storefront). 3. Testing & live switching. 4. Ongoing support & growth via optional retainer packages. Magento 1 reached end-of-life in June 2020 (no security patches or updates) - migrating to Shopify is the cleanest, most future-proof path out. Shopify Plus also supports full B2B alongside B2C.

## Service: Headless Commerce

Headless commerce powered by Shopify's API-first architecture. Page: https://shoplab.cc/headless-commerce (DE) / https://shoplab.cc/en/headless-commerce (EN).

Build lightning-fast, fully custom storefronts with any framework (React, Next.js, Vue) while relying on the proven Shopify backend for payments, products, and checkout. Why headless: full design control, faster loading times, multi-channel flexibility (web, apps, kiosks, even IoT devices), and future-proof technology. Designed for developers (API-first freedom, seamless integrations, modern tooling) and marketers (fast time to market, unlimited storytelling, a conversion-optimized checkout). Under the hood: a global CDN, a secure and scalable checkout trusted by millions, robust Storefront/GraphQL/REST APIs and SDKs, and enterprise-grade reliability. Process: discovery & strategy → design & experience planning → API-first development → seamless integration & testing → launch & scale.

## Service: UX/UI Web Design

Custom UX/UI web design for Shopify stores - designs that convert. Page: https://shoplab.cc/ux-ui-design (DE) / https://shoplab.cc/en/ux-ui-design (EN).

Seamless design solutions for businesses of all sizes with an organized workflow that transforms ideas into intuitive, scalable, and conversion-oriented designs. The design process from start to finish: 1. Submit design request. 2. Arrange a call & receive an offer. 3. Design planning and implementation. 4. Receive your finalized design files. What sets the process apart: a strategic design process (each design is carefully planned to ensure a seamless user experience from concept to execution), a collaborative & transparent workflow (regular updates, feedback sessions, and open communication), and a structured design system (a scalable system that optimizes development, ensures consistency, and keeps designs easy to manage for future changes).

## Shopify Agency Munich

Certified Shopify agency in Munich - trusted by leading brands to grow with Shopify. Page: https://shoplab.cc/shopify-agentur-muenchen (DE) / https://shoplab.cc/en/shopify-agency-munich (EN).

For over 14 years, shoplab has been all about e-commerce; since 2020 the focus is exclusively on Shopify, including theme and app development. Shopify provides everything needed to build a successful store - powerful built-in features, flexible integrations, and custom storefront design. Services for excellent results: Shopify development, UX/UI design, migration to Shopify, AI e-commerce readiness, store management, integrations & middleware, and strategy & consulting. Design subscription plans include dedicated design teams, a project manager as central point of contact, and same-day turnaround when needed.

## Blog

Practical insights, proven strategies, and expert guidance for building, optimizing, and growing Shopify stores. Overview: https://shoplab.cc/blog (German) / https://shoplab.cc/en/blog (English). Categories: Shopify News (https://shoplab.cc/shopify-news), Shopify Insights (https://shoplab.cc/shopify-insights), Shopify Tips & Tricks (https://shoplab.cc/shopify-tips-tricks) - English versions under /en. All articles are available in German and English.

### Shopify News

- Shopify Spring '26 Edition: The 150+ Updates That Really Matter: https://shoplab.cc/shopify-news/shopify-spring-26-edition-updates (DE) / https://shoplab.cc/en/shopify-news/shopify-spring-26-edition-updates (EN)
- Shopify B2B for everyone: https://shoplab.cc/shopify-news/shopify-b2b-alle-plaene (DE) / https://shoplab.cc/en/shopify-news/shopify-b2b-alle-plaene (EN)
- Shopify Winter '26 Editions: The Renaissance of Commerce: https://shoplab.cc/shopify-news/shopify-winter-26-editions-the-renaissance-of-commerce (DE) / https://shoplab.cc/en/shopify-news/shopify-winter-26-editions-the-renaissance-of-commerce (EN)
- Shopify Unite 2022 Summary: https://shoplab.cc/shopify-news/shopify-unite-2022 (DE) / https://shoplab.cc/en/shopify-news/shopify-unite-2022 (EN)
- Shopify Unite 2021 Summary: https://shoplab.cc/shopify-news/shopify-unite-2021 (DE) / https://shoplab.cc/en/shopify-news/shopify-unite-2021 (EN)

### Shopify Insights

- Replatforming to Shopify: Realistic Timelines and Hidden Costs: https://shoplab.cc/shopify-insights/replatforming-shopify-kosten-zeitplan (DE) / https://shoplab.cc/en/shopify-insights/replatforming-shopify-kosten-zeitplan (EN)
- The Long-Tail Shift: Why Specialized Shopify Stores Are Winning Now: https://shoplab.cc/shopify-insights/long-tail-shopify-ki-entdeckung (DE) / https://shoplab.cc/en/shopify-insights/long-tail-shopify-ki-entdeckung (EN)
- Shopify Plus: What Enterprise Brands Really Get for the Price: https://shoplab.cc/shopify-insights/shopify-plus-enterprise-funktionen-preis (DE) / https://shoplab.cc/en/shopify-insights/shopify-plus-enterprise-funktionen-preis (EN)
- Shopify vs. Custom-Built Stores: A Technical Cost Comparison: https://shoplab.cc/shopify-insights/shopify-vs-custom-built-kostenvergleich (DE) / https://shoplab.cc/en/shopify-insights/shopify-vs-custom-built-kostenvergleich (EN)
- Shopify Market Share 2025: Comparison with WooCommerce & Magento: https://shoplab.cc/shopify-insights/shopify-vs-woocommerce-vs-magento-marktanteile-2025 (DE) / https://shoplab.cc/en/shopify-insights/shopify-vs-woocommerce-vs-magento-marktanteile-2025 (EN)
- Shopify Checkout Extensibility: What Developers Need to Know Now: https://shoplab.cc/shopify-insights/shopify-checkout-extensibility-entwickler-guide (DE) / https://shoplab.cc/en/shopify-insights/shopify-checkout-extensibility-entwickler-guide (EN)

### Shopify Tips & Tricks

- Shopify Metafields for Non-Developers: The Practical Guide: https://shoplab.cc/shopify-tips-tricks/shopify-metafields-guide-haendler (DE) / https://shoplab.cc/en/shopify-tips-tricks/shopify-metafields-guide-haendler (EN)
- Mobile-First Shopify: The Practical Checklist for 2026: https://shoplab.cc/shopify-tips-tricks/mobile-first-shopify-checkliste (DE) / https://shoplab.cc/en/shopify-tips-tricks/mobile-first-shopify-checkliste (EN)
- Shopify Speed Optimization: Auditing & Fixing Slow Themes: https://shoplab.cc/shopify-tips-tricks/shopify-speed-optimierung-theme-audit (DE) / https://shoplab.cc/en/shopify-tips-tricks/shopify-speed-optimierung-theme-audit (EN)
- Improving localization and SEO with translatable URL handles on Shopify: a big step forward: https://shoplab.cc/shopify-tips-tricks/verbesserung-der-lokalisierung-und-seo-mit-uebersetzbaren-url-handles-auf-shopify (DE) / https://shoplab.cc/en/shopify-tips-tricks/verbesserung-der-lokalisierung-und-seo-mit-uebersetzbaren-url-handles-auf-shopify (EN)
- 17 tips for a successful Black Friday & Cyber Monday 2022: https://shoplab.cc/shopify-tips-tricks/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022 (DE) / https://shoplab.cc/en/shopify-tips-tricks/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022 (EN)

## Machine-readable mirrors

Append `.md` to any page URL for a clean markdown rendition of that page (e.g. https://shoplab.cc/shopify.md; the home page is https://shoplab.cc/index.md). Every page also links its mirror via `<link rel="alternate" type="text/markdown">`.

## Legal & policies

- Imprint (shoplab GmbH, Benzstrasse 8, 85551 Kirchheim near Munich; Munich Local Court HRB 259356; VAT ID DE334862573): https://shoplab.cc/impressum (German) / https://shoplab.cc/en/imprint (English)
- Privacy policy: https://shoplab.cc/datenschutz (German) / https://shoplab.cc/en/privacy-policy (English)
- Terms and conditions: https://shoplab.cc/agb (German) / https://shoplab.cc/en/terms-and-conditions (English) - placeholder, final terms follow legal review
- App privacy policies for our Shopify apps (English): Easy Image Picker (https://shoplab.cc/easy-image-picker-privacy-policy), Boostly: Page Speed Optimizer (https://shoplab.cc/boostly-page-speed-optimizer-privacy-policy), Accessibility Check (https://shoplab.cc/shoplab-accessibility-check-privacy-policy), Packstation Finder (https://shoplab.cc/shoplab-packstation-finder-privacy-policy), Bundle Discount (https://shoplab.cc/shoplab-bundle-discount-privacy-policy)