# shoplab > shoplab is a certified Shopify Partner agency based in Munich, Germany, specializing in strategy, UX/UI design, custom theme and app development, migrations, integrations, and ongoing store optimization for Shopify and Shopify Plus. shoplab was founded by Mark Chang (Founder & CTO) and Martin Winkler (Co-Founder & CEO). The team also includes Andrey (Lead Fullstack Engineer), Jimuel (Lead UX/UI Designer), Matthias (Lead Frontend Engineer), Bindeep (Fullstack Engineer), Lawrence (Team & Product Manager), Karen (Frontend Engineer), Guesh (Project Manager), Patrick (Frontend Engineer), Rizza (QA Specialist), and Andra (Sr. Project Manager). We work exclusively with Shopify and Shopify Plus, which lets us build faster, follow platform best practices, and deliver solutions tailored specifically to it. Projects run with defined scopes, staged releases, structured QA, and measurable outcomes, moving through strategy, design, build, launch, and ongoing support. Focused improvements often take 4-6 weeks; full custom builds or migrations typically run 8-16 weeks. Existing stores can be improved in focused iterations - conversion audits, performance work, or redesigning key pages - without rebuilding everything, and migrations preserve products, customers, orders, and SEO rankings. Beyond the service pages listed below we also deliver integrations and middleware (connecting Shopify with ERP, PIM, CRM, fulfillment, and third-party tools), ongoing store management after launch (updates, iterative improvements, testing, and technical support), and AI e-commerce readiness (structured data, clean product feeds, and storefronts prepared for AI-driven discovery). Clients include SANVT, Enibas, Parsa Beauty, Dunatura, MANIKO, TattooMed, Wundermix, GREENFORCE, Captain Coupon, Molten, Biomes, Monacoducks, Simple Pledge, Kolonne Null, LILLYDOO, Locationhero, QMS Medicosmetics, and PERGOLUX. Contact: hello@shoplab.cc, +49 89 27780222, Benzstrasse 8, 85551 Kirchheim near Munich, Germany. LinkedIn: https://de.linkedin.com/company/shoplab-de Every page is published in German and English. German is the default and lives at the bare path (https://shoplab.cc/shopify-entwicklung); English is prefixed with `/en/` (https://shoplab.cc/en/shopify-development). The links below are the English versions. A clean Markdown rendition of any page is available two ways: append `.md` to its URL, for example https://shoplab.cc/en/shopify.md - the home page is https://shoplab.cc/index.md - or request the normal URL with the header `Accept: text/markdown`, which returns the same markdown while browsers continue to get HTML. Agents can also read /auth.md (access policy: open, no authentication), /.well-known/agent-skills/index.json (published skills) and /.well-known/api-catalog (a linkset of all of these). An MCP server is available at /mcp (Streamable HTTP, read-only, no authentication); see /.well-known/mcp/server-card.json. ## Services - [Strategy & Consulting](https://shoplab.cc/en/strategy-consulting): E-commerce strategy, conversion optimization, and growth roadmaps for Shopify stores, including strategic audits and senior Shopify expertise. - [Why Shopify](https://shoplab.cc/en/shopify): Why over 1.75 million businesses build on Shopify - benefits, who the platform is for, and how we help you launch, migrate, and scale on it. - [Custom Shopify Theme Development](https://shoplab.cc/en/shopify-theme-development): Bespoke Liquid themes on Online Store 2.0 - section architecture from a design file, speed by subtraction, code and editor settings your own team can run. - [Shopify Development](https://shoplab.cc/en/shopify-development): The wider engineering work - integrations, APIs, store architecture and custom functionality beyond what a theme can hold. - [Shopify Experts](https://shoplab.cc/en/shopify-expert): What a Shopify expert is and how to verify one - Partner status, App Store apps, named case studies - plus four checks to run on any agency, including us. - [Shopify Plus Cost](https://shoplab.cc/en/shopify-plus-pricing): Shopify Plus platform pricing explained - the base fee on 1-year and 3-year terms, transaction fees, included expansion stores, and the costs beyond the plan itself. - [Shopify B2B](https://shoplab.cc/en/shopify-b2b): Wholesale on Shopify - company accounts, price lists, payment terms and net invoicing natively, plus the custom apps and ERP pricing integrations that cover the rest. - [Custom Shopify App Development](https://shoplab.cc/en/shopify-app-development): Custom and white-label Shopify apps - process automations, ERP/CRM/PIM integrations, and public Shopify App Store apps. - [Shopify Migration](https://shoplab.cc/en/shopify-migration): How we run a replatform to Shopify - data mapping, redirect strategy, AI-accelerated groundwork reviewed by a human, and a staged cutover. - [Magento to Shopify Migration](https://shoplab.cc/en/magento-migration-shopify): Magento 1, Magento 2 and Adobe Commerce to Shopify, including EAV attribute mapping, multi-website scopes, customer groups and extension replacement. - [WooCommerce to Shopify Migration](https://shoplab.cc/en/woocommerce-migration-shopify): Leaving WordPress and WooCommerce - plugin audit, variable products and attribute taxonomies, permalink redirects, subscriptions. - [Shopware to Shopify Migration](https://shoplab.cc/en/shopware-migration-shopify): Shopware 5 end of life and Shopware 6 rebuilds, with invoice payment, DHL and Packstation, DSGVO and B2B pricing for the German market. - [Shopify Migration Costs](https://shoplab.cc/en/shopify-migration-costs): What actually drives a migration budget - data complexity, integrations, storefront scope, redirect surface - and how a fixed quote gets built. - [Shopify Migration Checklist](https://shoplab.cc/en/shopify-migration-checklist): Every step before, during and after a replatform: data inventory, integration map, redirect plan, dry runs, cutover, monitoring. - [Shopify Agency Costs](https://shoplab.cc/en/shopify-agency-costs): How agency pricing works - engagement models, what a serious quote contains, and how to compare offers. - [Shopify Store Setup](https://shoplab.cc/en/shopify-store-setup): Having a Shopify store built professionally: strategy, design, build and launch from one team, for founders and brands replacing DIY. - [Headless Commerce](https://shoplab.cc/en/headless-commerce): Headless storefronts on Shopify's API-first architecture, with custom frontends in React, Next.js, or Vue on the proven Shopify backend for payments, products, and checkout. - [UX/UI Design](https://shoplab.cc/en/ux-ui-design): Intuitive e-commerce design that strengthens brands and improves conversion across devices, from idea to scalable conversion-oriented Shopify design. - [BFSG Accessibility Optimization](https://shoplab.cc/en/barrierefreiheitsgesetz-optimierung): One-time service bringing Shopify stores in line with the European Accessibility Act (EAA/BFSG) and WCAG 2.1 AA, manually optimized by experts and including 3 days of free follow-up support. - [Shopify Agency Munich](https://shoplab.cc/en/shopify-agency-munich): Overview of the agency in Munich - store design, theme and app development, migration, and ongoing support. - [Free Shopify Risk Check](https://shoplab.cc/en/shopify-risk-check): Free two-minute self-serve check for third-party app risk on a Shopify store - app data access, injected scripts, vendor and collaborator access, and checkout exposure. The tool itself runs at https://riskcheck.shoplab.cc/. ## Case Studies - [Case Studies](https://shoplab.cc/en/cases): Index of all six client case studies, with the services behind each build. - [SANVT](https://shoplab.cc/en/cases/sanvt): Better-made, essential clothing (sanvt.com). Migration, custom theme, apps, multi-store, and CRO for a premium essentials brand. - [enibas](https://shoplab.cc/en/cases/enibas): Bringing exquisite jewelry to life (enibas.com). Migration from Craft Commerce with custom theme, product configurator, bundle builder, and data migration. - [Maniko Nails](https://shoplab.cc/en/cases/maniko): The easiest manicure in the world (maniko-nails.de). Website optimization, custom theme, product variant picker, multi-store, CRO, and a Shopify app. - [locationhero](https://shoplab.cc/en/cases/locationhero): Locations for photoshoots and film productions (locationhero.de). Migration, UI/UX, custom theme, custom backend app, and product development. - [PERGOLUX](https://shoplab.cc/en/cases/pergolux): Custom-made pergolas for outdoor areas (pergolux.de). Custom theme, custom app, CRO, product development, and ongoing optimization. - [Simple Pledge](https://shoplab.cc/en/cases/simple-pledge): Personalized jewelry, bracelets and necklaces (simple-pledge.com). Custom theme, bundle builder, configurator, engraving, and CRO. ## Company - [About us](https://shoplab.cc/en/about-us): The team behind shoplab — the two founders, the specialists, how we work, and client testimonials. - [FAQ](https://shoplab.cc/en/faq): Answers on services, timelines, redesigns, migrations, mobile optimization, post-launch support, and how to get started. - [Contact](https://shoplab.cc/en/contact): Contact form for booking a free strategy call. - [Blog](https://shoplab.cc/en/blog): Practical insights, proven strategies, and expert guidance for building, optimizing, and growing Shopify stores. ## Shopify News - [Shopify Spring '26 Edition: The 150+ Updates That Really Matter](https://shoplab.cc/en/shopify-news/shopify-spring-26-edition-updates): What changed in the Spring '26 Edition and which updates actually affect merchants. - [Shopify B2B for Everyone](https://shoplab.cc/en/shopify-news/shopify-b2b-alle-plaene): B2B features arriving across all Shopify plans, not only Plus. - [Shopify Winter '26 Editions: The Renaissance of Commerce](https://shoplab.cc/en/shopify-news/shopify-winter-26-editions-the-renaissance-of-commerce): The Winter '26 Edition release and what it signals for the platform. - [Shopify Unite 2022 Summary](https://shoplab.cc/en/shopify-news/shopify-unite-2022): Recap of the announcements from Shopify Unite 2022. - [Shopify Unite 2021 Summary](https://shoplab.cc/en/shopify-news/shopify-unite-2021): Recap of the announcements from Shopify Unite 2021. - [All Shopify News articles](https://shoplab.cc/en/shopify-news): Category index for platform releases and announcements. ## Shopify Insights - [Replatforming to Shopify: Realistic Timelines and Hidden Costs](https://shoplab.cc/en/shopify-insights/replatforming-shopify-kosten-zeitplan): What a migration actually costs and how long it takes, including the costs teams miss. - [The Long-Tail Shift: Why Specialized Shopify Stores Are Winning Now](https://shoplab.cc/en/shopify-insights/long-tail-shopify-ki-entdeckung): How AI-driven discovery favors specialized catalogs over broad ones. - [Shopify Plus: What Enterprise Brands Really Get for the Price](https://shoplab.cc/en/shopify-insights/shopify-plus-enterprise-funktionen-preis): The concrete feature and support differences behind the Plus price tag. - [Shopify vs. Custom-Built Stores: A Technical Cost Comparison](https://shoplab.cc/en/shopify-insights/shopify-vs-custom-built-kostenvergleich): Total cost of ownership for Shopify against a bespoke commerce build. - [Shopify Market Share 2025: Comparison with WooCommerce & Magento](https://shoplab.cc/en/shopify-insights/shopify-vs-woocommerce-vs-magento-marktanteile-2025): Platform market share figures and what they mean for platform choice. - [Shopify Checkout Extensibility: What Developers Need to Know Now](https://shoplab.cc/en/shopify-insights/shopify-checkout-extensibility-entwickler-guide): Migrating off checkout.liquid and building with checkout extensions. - [All Shopify Insights articles](https://shoplab.cc/en/shopify-insights): Category index for strategy, cost, and platform analysis. ## Shopify Tips & Tricks - [Shopify Metafields for Non-Developers: The Practical Guide](https://shoplab.cc/en/shopify-tips-tricks/shopify-metafields-guide-haendler): Using metafields to structure product data without writing code. - [Mobile-First Shopify: The Practical Checklist for 2026](https://shoplab.cc/en/shopify-tips-tricks/mobile-first-shopify-checkliste): A concrete checklist for mobile performance, layout, and conversion. - [Shopify Speed Optimization: Auditing & Fixing Slow Themes](https://shoplab.cc/en/shopify-tips-tricks/shopify-speed-optimierung-theme-audit): How to audit a slow Shopify theme and which fixes actually move Core Web Vitals. - [Improving Localization and SEO with Translatable URL Handles](https://shoplab.cc/en/shopify-tips-tricks/verbesserung-der-lokalisierung-und-seo-mit-uebersetzbaren-url-handles-auf-shopify): Translatable URL handles on Shopify and why they matter for international SEO. - [17 Tips for a Successful Black Friday & Cyber Monday 2022](https://shoplab.cc/en/shopify-tips-tricks/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022): Preparing a Shopify store for peak-season traffic and conversion. - [All Shopify Tips & Tricks articles](https://shoplab.cc/en/shopify-tips-tricks): Category index for hands-on guides and checklists. ## Legal - [Imprint](https://shoplab.cc/en/imprint): Company details, registration, and VAT identification. - [Privacy policy](https://shoplab.cc/en/privacy-policy): How the site handles personal data, cookies, and analytics. - [Terms and conditions](https://shoplab.cc/en/terms-and-conditions): General terms of business. ## Optional - [Full site content](https://shoplab.cc/llms-full.txt): The complete content of every page in Markdown, including the full FAQ, the full team list, and every case study in detail. - [Easy Image Picker privacy policy](https://shoplab.cc/easy-image-picker-privacy-policy): Privacy policy for the Easy Image Picker Shopify app. - [Boostly Page Speed Optimizer privacy policy](https://shoplab.cc/boostly-page-speed-optimizer-privacy-policy): Privacy policy for the Boostly Page Speed Optimizer Shopify app. - [shoplab Accessibility Check privacy policy](https://shoplab.cc/shoplab-accessibility-check-privacy-policy): Privacy policy for the shoplab Accessibility Check Shopify app. - [shoplab Packstation Finder privacy policy](https://shoplab.cc/shoplab-packstation-finder-privacy-policy): Privacy policy for the shoplab Packstation Finder Shopify app. - [shoplab Bundle Discount privacy policy](https://shoplab.cc/shoplab-bundle-discount-privacy-policy): Privacy policy for the shoplab Bundle Discount Shopify app.