# shoplab

> shoplab is a certified Shopify Partner agency based in Munich, Germany. We design, build, and scale high-performing Shopify and Shopify Plus stores - the Shopify agency that brands trust to scale. Founded by Mark Chang (Founder & CTO) and Martin Winkler (Co-Founder & CEO).

## Services

- Strategy & Consulting: E-commerce strategy, conversion optimization, and growth roadmaps for Shopify stores - strategic audits, senior Shopify expertise, and outcome-driven delivery for businesses that value strategy, collaboration, and long-term growth. Details: https://shoplab.cc/strategie-beratung (DE) / https://shoplab.cc/en/strategy-consulting (EN)
- Shopify (Why Shopify): Why over 1.75 million businesses build on Shopify - benefits, who it's for, and how we help you launch, migrate, and scale on the platform built for growth. Details: https://shoplab.cc/shopify (DE) / https://shoplab.cc/en/shopify (EN)
- Custom Shopify Theme Development: Fast, scalable custom themes built with clean code and modern best practices - end-to-end from design concept to bespoke, responsive, high-performance storefronts. Details: https://shoplab.cc/shopify-entwicklung (DE) / https://shoplab.cc/en/shopify-development (EN)
- Custom Shopify App Development: Custom and white-label Shopify apps - process automations, third-party integrations (ERP/CRM/PIM), and public Shopify App Store apps. Details: https://shoplab.cc/shopify-app-entwicklung (DE) / https://shoplab.cc/en/shopify-app-development (EN)
- Shopify Migration: Full migrations from other platforms (WooCommerce, Magento, Shopware, Craft Commerce, custom systems) to Shopify - including products, customers, orders, and SEO redirects. Magento → Shopify details: https://shoplab.cc/magento-zu-shopify (DE) / https://shoplab.cc/en/magento-to-shopify (EN)
- Headless Commerce: Headless storefronts on Shopify's API-first architecture - custom frontends built with React, Next.js, or Vue on the proven Shopify backend for payments, products, and checkout. Details: https://shoplab.cc/headless-commerce (DE) / https://shoplab.cc/en/headless-commerce (EN)
- UX/UI Design: Intuitive e-commerce design that strengthens brands and improves conversion across devices - an organized workflow that transforms ideas into intuitive, scalable, and conversion-oriented Shopify designs. Details: https://shoplab.cc/ux-ui-design (DE) / https://shoplab.cc/en/ux-ui-design (EN)
- Integrations & Middleware: Connecting Shopify with ERPs, PIMs, CRMs, fulfillment, and third-party tools
- Store Management: Ongoing support, continuous optimization, and proactive improvements after launch
- AI E-commerce Readiness: Preparing Shopify stores for AI-driven commerce and discovery - structured data, clean product feeds, and experiences ready for how customers will shop next
- BFSG Accessibility Optimization: One-time service that brings Shopify stores in line with the European Accessibility Act (EAA/BFSG) and WCAG 2.1 AA - manual optimization by experts, incl. 3 days of free follow-up support. Details: https://shoplab.cc/barrierefreiheitsgesetz-optimierung (DE) / https://shoplab.cc/en/barrierefreiheitsgesetz-optimierung (EN)
- Shopify Agency Munich (overview page): Certified Shopify agency in Munich - store design, theme & app development, migration, and ongoing support, trusted by brands to grow with Shopify. Details: https://shoplab.cc/shopify-agentur-muenchen (DE) / https://shoplab.cc/en/shopify-agency-munich (EN)

## How we work

1. Strategy & Consulting: We combine strategy, design, development, and optimization to create high-performing Shopify experiences.
2. Strategy: Together, we prioritize opportunities, define user journeys, and create a roadmap aligned with your business objectives.
3. Design: We design intuitive Shopify experiences that strengthen your brand and improve usability across every device.
4. Build: We develop a fast, scalable Shopify solution using clean code, modern best practices, and seamless integrations.
5. Launch: After thorough testing and QA, we launch with confidence and provide ongoing support.

Projects run with defined scopes, staged releases, structured QA, and measurable outcomes. Focused improvements often take 4-6 weeks; full custom builds or migrations typically run 8-16 weeks.

## Team

Founded by Mark Chang (Founder & CTO) and Martin Winkler (Co-Founder & CEO). The team also includes Andrey (Lead Fullstack Engineer), Jimuel (Lead UX/UI Designer), Matthias (Lead Frontend Engineer), Bindeep (Fullstack Engineer), Lawrence (Team & Product Manager), Karen (Frontend Engineer), Guesh (Project Manager), Patrick (Frontend Engineer), Rizza (QA Specialist), and Andra (Sr. Project Manager). More: https://shoplab.cc/ueber-uns (German) / https://shoplab.cc/en/about-us (English).

## FAQ

- Do you only work with Shopify? Yes. We specialize exclusively in Shopify and Shopify Plus, allowing us to build faster, follow best practices, and deliver solutions tailored specifically to the platform.
- What services do you offer? Strategy & consulting, custom Shopify theme development, store migrations, UX/UI design, integrations & middleware, ongoing store management, and AI e-commerce readiness.
- Can you redesign my existing Shopify store? Absolutely. We audit your current store, identify conversion and performance bottlenecks, and redesign it with a focus on measurable results - without losing SEO rankings or store data.
- Do you build custom Shopify themes? Yes. Fully custom themes from scratch, tailored to your brand and optimized for speed, conversion, and easy content management.
- Can you migrate my store from another platform? Yes. We migrate stores from WooCommerce, Magento, Shopware, and other platforms to Shopify - including products, customers, orders, and SEO redirects - in a staged, low-risk process.
- How long does a Shopify project take? Focused improvements often take 4-6 weeks; full custom builds or migrations typically run 8-16 weeks, with a clear timeline and milestones defined up front.
- Will my Shopify store be optimized for mobile? Always. We design mobile-first and test every store across devices, optimized for speed and Core Web Vitals.
- Do you provide ongoing support after launch? Yes. Store management plans cover updates, iterative improvements, testing, and technical support.
- Can you improve my store without rebuilding everything? Definitely. We often work in focused iterations: conversion audits, performance optimization, or redesigning key pages.
- How do we get started? Book a free strategy call. We discuss your goals, review your current setup, and follow up with a clear proposal including scope, timeline, and pricing.
- What does your process look like? Every project follows a structured process, beginning with discovery and strategy before moving into design, development, testing, and launch.
- How do you approach new projects? We start by understanding your brand, customers, and objectives, then develop a strategy tailored to your business and long-term growth.
- Do you follow a fixed workflow? Our core process remains consistent, but every engagement is adapted to the project's scope, timeline, and technical requirements.
- How do you keep clients involved throughout the project? Regular updates, feedback at key milestones, and close collaboration with your team.
- How do you ensure the quality of your work? Careful design reviews, development best practices, and quality assurance before launch - focused on performance, usability, accessibility, and maintainability.
- What happens after the project is launched? Launch is just the beginning. We continue supporting your Shopify store with updates, optimizations, new features, and ongoing improvements.

Full FAQ: https://shoplab.cc/faq

## Case studies

- SANVT (fashion, sanvt.com): Custom design, theme & app development + migration to Shopify for a premium essentials brand
- Enibas (jewelry, enibas.com): Migration from Craft Commerce to Shopify with custom theme, bundle builder & data migration - significantly faster and more reliable
- Parsa Beauty (beauty accessories, parsa-beauty.de): Redesign of the Shopify shopping experience for a growing beauty and wellness brand

Six clients have a full case-study page with the challenge, what we built, and screens from the live store. Same slug in both locales - German at /cases/<brand>, English under /en:

- SANVT (sanvt.com) - Better-made, essential clothing. Migration, Custom Theme, Apps, Multi-store, CRO: https://shoplab.cc/cases/sanvt
- enibas (enibas.com) - Bringing exquisite jewelry to life. Migration, UI/UX, Custom Theme, CRO, Configurator Product, Bundle Builder: https://shoplab.cc/cases/enibas
- Maniko Nails (maniko-nails.de) - The easiest manicure in the world. Website Optimization, Custom Theme, Product Variant Picker, Multi-store, CRO, Shopify App: https://shoplab.cc/cases/maniko
- locationhero (locationhero.de) - Locations for photoshoots & film productions. Migration, UI/UX, Custom Theme, Custom Backend App, Optimization, Product Development: https://shoplab.cc/cases/locationhero
- PERGOLUX (pergolux.de) - Custom-made pergolas for your outdoor area. Custom Theme, Custom App, CRO, Product Development, Optimization: https://shoplab.cc/cases/pergolux
- Simple Pledge (simple-pledge.com) - Personalized Jewelry: Bracelets, Necklaces. Custom Theme, Bundle Builder, Configurator, Engraving, CRO: https://shoplab.cc/cases/simple-pledge

## Clients

We work with growing e-commerce brands including SANVT, Enibas, Parsa Beauty, Dunatura, MANIKO, TattooMed, Wundermix, GREENFORCE, Captain Coupon, Molten, Biomes, Monacoducks, Simple Pledge, Kolonne Null, LILLYDOO, Locationhero, QMS Medicosmetics, and PERGOLUX.

## Contact

- Website: https://shoplab.cc
- Contact form: https://shoplab.cc/kontakt (English: https://shoplab.cc/en/contact)
- Email: hello@shoplab.cc
- Phone: +49 89 27780222
- Location: Munich, Germany
- LinkedIn: https://de.linkedin.com/company/shoplab-de

## Blog

Practical insights, proven strategies, and expert guidance for building, optimizing, and growing Shopify stores. Overview: https://shoplab.cc/blog (German) / https://shoplab.cc/en/blog (English). Categories: Shopify News (https://shoplab.cc/shopify-news), Shopify Insights (https://shoplab.cc/shopify-insights), Shopify Tips & Tricks (https://shoplab.cc/shopify-tips-tricks) - English versions under /en. All articles are available in German and English.

### Shopify News

- Shopify Spring '26 Edition: The 150+ Updates That Really Matter: https://shoplab.cc/shopify-news/shopify-spring-26-edition-updates (DE) / https://shoplab.cc/en/shopify-news/shopify-spring-26-edition-updates (EN)
- Shopify B2B for everyone: https://shoplab.cc/shopify-news/shopify-b2b-alle-plaene (DE) / https://shoplab.cc/en/shopify-news/shopify-b2b-alle-plaene (EN)
- Shopify Winter '26 Editions: The Renaissance of Commerce: https://shoplab.cc/shopify-news/shopify-winter-26-editions-the-renaissance-of-commerce (DE) / https://shoplab.cc/en/shopify-news/shopify-winter-26-editions-the-renaissance-of-commerce (EN)
- Shopify Unite 2022 Summary: https://shoplab.cc/shopify-news/shopify-unite-2022 (DE) / https://shoplab.cc/en/shopify-news/shopify-unite-2022 (EN)
- Shopify Unite 2021 Summary: https://shoplab.cc/shopify-news/shopify-unite-2021 (DE) / https://shoplab.cc/en/shopify-news/shopify-unite-2021 (EN)

### Shopify Insights

- Replatforming to Shopify: Realistic Timelines and Hidden Costs: https://shoplab.cc/shopify-insights/replatforming-shopify-kosten-zeitplan (DE) / https://shoplab.cc/en/shopify-insights/replatforming-shopify-kosten-zeitplan (EN)
- The Long-Tail Shift: Why Specialized Shopify Stores Are Winning Now: https://shoplab.cc/shopify-insights/long-tail-shopify-ki-entdeckung (DE) / https://shoplab.cc/en/shopify-insights/long-tail-shopify-ki-entdeckung (EN)
- Shopify Plus: What Enterprise Brands Really Get for the Price: https://shoplab.cc/shopify-insights/shopify-plus-enterprise-funktionen-preis (DE) / https://shoplab.cc/en/shopify-insights/shopify-plus-enterprise-funktionen-preis (EN)
- Shopify vs. Custom-Built Stores: A Technical Cost Comparison: https://shoplab.cc/shopify-insights/shopify-vs-custom-built-kostenvergleich (DE) / https://shoplab.cc/en/shopify-insights/shopify-vs-custom-built-kostenvergleich (EN)
- Shopify Market Share 2025: Comparison with WooCommerce & Magento: https://shoplab.cc/shopify-insights/shopify-vs-woocommerce-vs-magento-marktanteile-2025 (DE) / https://shoplab.cc/en/shopify-insights/shopify-vs-woocommerce-vs-magento-marktanteile-2025 (EN)
- Shopify Checkout Extensibility: What Developers Need to Know Now: https://shoplab.cc/shopify-insights/shopify-checkout-extensibility-entwickler-guide (DE) / https://shoplab.cc/en/shopify-insights/shopify-checkout-extensibility-entwickler-guide (EN)

### Shopify Tips & Tricks

- Shopify Metafields for Non-Developers: The Practical Guide: https://shoplab.cc/shopify-tips-tricks/shopify-metafields-guide-haendler (DE) / https://shoplab.cc/en/shopify-tips-tricks/shopify-metafields-guide-haendler (EN)
- Mobile-First Shopify: The Practical Checklist for 2026: https://shoplab.cc/shopify-tips-tricks/mobile-first-shopify-checkliste (DE) / https://shoplab.cc/en/shopify-tips-tricks/mobile-first-shopify-checkliste (EN)
- Shopify Speed Optimization: Auditing & Fixing Slow Themes: https://shoplab.cc/shopify-tips-tricks/shopify-speed-optimierung-theme-audit (DE) / https://shoplab.cc/en/shopify-tips-tricks/shopify-speed-optimierung-theme-audit (EN)
- Improving localization and SEO with translatable URL handles on Shopify: a big step forward: https://shoplab.cc/shopify-tips-tricks/verbesserung-der-lokalisierung-und-seo-mit-uebersetzbaren-url-handles-auf-shopify (DE) / https://shoplab.cc/en/shopify-tips-tricks/verbesserung-der-lokalisierung-und-seo-mit-uebersetzbaren-url-handles-auf-shopify (EN)
- 17 tips for a successful Black Friday & Cyber Monday 2022: https://shoplab.cc/shopify-tips-tricks/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022 (DE) / https://shoplab.cc/en/shopify-tips-tricks/17-tipps-fur-einen-erfolgreichen-black-friday-cyber-monday-2022 (EN)

## Legal & policies

- Imprint: https://shoplab.cc/impressum (German) / https://shoplab.cc/en/imprint (English)
- Privacy policy: https://shoplab.cc/datenschutz (German) / https://shoplab.cc/en/privacy-policy (English)
- Terms and conditions: https://shoplab.cc/agb (German) / https://shoplab.cc/en/terms-and-conditions (English) - placeholder, final terms follow legal review
- App privacy policies (English): https://shoplab.cc/easy-image-picker-privacy-policy, https://shoplab.cc/boostly-page-speed-optimizer-privacy-policy, https://shoplab.cc/shoplab-accessibility-check-privacy-policy, https://shoplab.cc/shoplab-packstation-finder-privacy-policy, https://shoplab.cc/shoplab-bundle-discount-privacy-policy

## Optional

- [Full site content](https://shoplab.cc/llms-full.txt): Complete page content in markdown
- Markdown mirrors: append `.md` to any page URL for a clean markdown rendition of that page (e.g. https://shoplab.cc/shopify.md, https://shoplab.cc/en/shopify-agency-munich.md; the home page is https://shoplab.cc/index.md)