Shopify experts
Shopify experts you can check before you hire
Anyone can put "Shopify expert" on a profile. We would rather you verify it: a certified Shopify Partner agency in Munich, exclusively Shopify since 2020, with five of our own apps published in the Shopify App Store and six client builds documented in full on this site.
What the expertise covers
Four areas where Shopify actually gets hard
Shopify is easy to start and specific to master. The gap between a competent generalist and a Shopify expert shows up in exactly these four places, and none of them appear in the first month of a project.
Liquid, Online Store 2.0 and the theme layer
Section architecture, JSON templates, app blocks, metaobjects. Knowing what belongs in the theme and what does not is what keeps a store editable two years later, and it is the single most common thing a non-specialist gets wrong.
The app layer, including our own
We publish apps on the Shopify App Store: Easy Image Picker, Accessibility Check, Boostly page speed optimizer, DHL Packstation finder and a bundle discount app. Passing Shopify's app review repeatedly is a harder credential than any badge, and it is why we can tell you when an app is the wrong answer.
Integrations that touch your real systems
ERP, CRM, PIM, DATEV, logistics, invoice payment. German merchants rarely fail on the storefront, they fail where Shopify meets the back office. That work is unglamorous, it is where projects actually derail, and it is the reason to hire someone who has done it before.
Knowing what not to build
Over 14 years in e-commerce, exclusively on Shopify since 2020. Most of the value in that is negative knowledge: which feature requests do not pay for themselves, which apps conflict, which migration steps you can skip. Experience mostly shows up as things that never went wrong.
How to find a Shopify expert
Four checks that separate specialists from generalists
Use these on us too. Every one of them is answerable in a first call, and an expert who cannot answer them is telling you something useful.
Ask for the Shopify share of their work
"We also do Shopify" and "we only do Shopify" are different businesses. Ask what percentage of last year's projects were Shopify, and whether they still build on other platforms. A generalist is not worse, but you are paying specialist rates for platform learning.
Ask them to name a project that went wrong
Everyone has one. An expert can describe the failure, the cause and what changed in their process afterwards. A portfolio with no failures in it is a portfolio that has been edited, and the editing is the part you should worry about.
Ask who touches the code and where it lives
Named people or an anonymous pool. Your repository or theirs. Whether you get commit history. This decides what happens when you part ways, and it is the question nobody asks until the answer matters.
Ask what happens after launch
Launch is where the work starts paying. Ask what support looks like, what it costs, and how fast a critical bug gets a human. An expert has an answer ready because they have been on the other end of that call.
Trusted by brands worldwide
The brands whose Shopify stores we build and scale
Every logo here is a store we have designed, built, migrated or maintained, and each of them can be checked: six of the projects are documented in full in our case studies.
Shopify expert FAQ
The questions worth asking before you hire anyone
What a Shopify expert is, what the certifications mean, and when a freelancer beats an agency.
Want to test us?
Bring your hardest question.
There is no protected title, which is why the word is worth so little on its own. What is verifiable: Shopify Partner status, apps that have passed Shopify's App Store review, published case studies with named clients, and people you can talk to before signing. Ask for those four and the word stops mattering.
Partner status is an account relationship any agency building on Shopify can hold. The Plus tier and the curated marketplace listings add vetting and revenue thresholds on top. All of them tell you an agency is real and none of them tell you it is good at your specific problem, so treat them as a floor rather than a recommendation.
The build works remotely, and most of ours partly do. Proximity earns its keep in two places: the workshop where scope gets decided, and the week around launch. We are in Kirchheim near Munich and available in person for both, which for a DACH merchant is usually the right amount of local.
For one well-defined task, a good Shopify freelancer is often the better buy and we will say so. Agencies earn their premium when design, development, data and a deadline have to land together, because then coordination is most of the work. What does not work is a freelancer plus you as the accidental project manager.
Look them up in the Shopify Partner directory, open the App Store listings they claim, and ask two of their named clients for fifteen minutes. Reference calls are the highest-signal, least-used step in agency selection. Our clients are named on this site precisely so you can do it.
It depends on scope, and any number quoted before scoping is marketing rather than a price. We scope first and free, then price each work block individually so you can strike blocks you do not want. Our agency-costs page explains the mechanics without a rate card.
Related
Where the expertise gets applied
The work we are usually hired for.
Martin Winkler
Co-Founder & CEO
Mark Chang
Founder & CTO