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Insights behind successful Shopify stores
What we learn building and running Shopify stores, written down: platform news with context, deeper analyses, and hands-on guides you can act on the same day.
Shopify News
Shopify Spring '26 Edition: The Updates That Matter
Shopify Insights
Replatforming to Shopify: Timelines and Real Costs
Shopify Tips & Tricks
Shopify Metafields for Non-Developers: The Practical Guide
Shopify Tips & Tricks
Mobile-First Shopify: The Practical Checklist for 2026
Shopify Insights
The Long-Tail Shift: Why Specialists Win Now
Shopify Insights
Shopify Plus: What Enterprise Brands Really Get
Shopify Insights
Shopify vs. Custom-Built Stores: A Technical Cost Comparison
Shopify Tips & Tricks
Shopify Speed Optimization: Auditing & Fixing Slow Themes
Shopify News
Shopify B2B Is Now Free on Every Plan
Shopify Insights
Shopify Market Share 2025 vs WooCommerce & Magento
Shopify Insights
Shopify Checkout Extensibility: A Developer Guide
Shopify News
Shopify Winter '26 Editions: The Renaissance of Commerce
Shopify Tips & Tricks
Translatable URL Handles on Shopify: A Guide
Shopify Tips & Tricks
17 tips for a successful Black Friday & Cyber Monday 2022
Shopify News
Shopify Unite 2022: B2B, Checkout & Hydrogen
Shopify News
Shopify Unite 2021: Online Store 2.0 Recap
Martin Winkler
Co-Founder & CEO
Mark Chang
Founder & CTO