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Strategy & consulting

Build your Shopify store on a strong foundation with strategic guidance tailored to your business goals.

What you get with shoplab compared to a typical agency and freelancers
What you getshoplabTypical agencyFreelancers
Strategy & DiscoveryYes: IncludedPartial: VariesPartial: Limited
UX/UI DesignYes: CustomYes: IncludedPartial: Basic
Shopify DevelopmentYes: Custom-builtYes: IncludedYes: Included
Scalability PlanningYes: Built inPartial: Project dependentPartial: Rarely
Performance OptimizationYes: IncludedPartial: OptionalPartial: Extra
Conversion-Focused ApproachYes: Every projectPartial: SometimesPartial: Rarely
Post-launch SupportYes: Ongoing partnershipPartial: RetainerPartial: Project ends
Dedicated TeamYes: SpecialistsYes: TeamPartial: Solo
Documentation & HandoffYes: CompletePartial: BasicPartial: Limited
Long-term Growth FocusYes: Continuous optimizationPartial: On requestPartial: Not typical

Who We Work With

The best results come from the right partnership

We work with businesses that value strategy, collaboration, and long-term growth. When we're aligned, we build better Shopify experiences together.

This service is ideal if

You're ready to build with a clear strategy before execution.

  • You're committed to long-term success
  • You value strategy before execution
  • You want a scalable Shopify store
  • You value data over assumptions
  • You're ready to invest thoughtfully
  • You care about customer experience
  • You need expert Shopify guidance

This service may not be right if

You need immediate results without planning or research.

  • You're looking for the cheapest option
  • You need a store tomorrow
  • You only need quick fixes
  • You expect design without strategy
  • You're shopping on price alone
  • You're avoiding long-term investment
  • You don't need ongoing optimization

Common Challenges

The problems we solve before they become expensive

Most Shopify issues aren't caused by poor design - they're caused by decisions made without a clear strategy. Here's where businesses usually lose momentum.

Revenue has plateaued despite increasing traffic or marketing spend. We identify what's limiting growth and prioritize the improvements with the greatest business impact.

Without clear data or a strategic roadmap, it's easy to invest in features that don't move the business forward. We replace assumptions with measurable priorities.

Visitors browse but don't buy. We analyze the shopping experience to uncover friction, improve usability, and increase conversion opportunities.

Features continue to pile up without a clear direction. We help prioritize initiatives based on customer value, technical effort, and expected business impact.

As your business grows, performance issues, technical debt, and inconsistent experiences become harder to manage. We create a scalable foundation for future growth.

Markets evolve quickly. We analyze competitors, customer expectations, and industry trends to identify opportunities your store may be missing.

Whether you're rebranding, migrating to Shopify, or introducing new products, we develop a strategy that reduces risk and supports a successful launch.

Marketing, design, and development all require investment - but without clear priorities, it's difficult to know what's actually driving growth. We help focus resources where they'll deliver the greatest impact.

As your company evolves, your Shopify store may no longer communicate your value or support your goals. We align your digital experience with your current brand, customers, and growth strategy.

Disconnected apps, outdated workflows, and technical limitations create unnecessary complexity. We evaluate your Shopify ecosystem and recommend a simpler, more scalable approach.

Case studies

From business challenges to measurable outcomes

Discover how strategic consulting helped ambitious Shopify brands make smarter decisions before investing in execution.

SANVT's Shopify store on a phone next to folded premium t-shirts

Sanvt.comFashion

Building a premium shopping experience for growing modern essentials brands

Custom Design, Theme & App Development + Migration

Problem

SANVT sells premium fashion - but their WordPress store was undermining the brand at every touchpoint. Persistent bugs, slow load times, and zero scalability meant every technical issue was eroding the premium experience they'd worked hard to build.

Approach

We migrated the store fully to Shopify and built a custom UI/UX design centred on brand and performance. Configured to Shopify best practices from the ground up - fast, stable, and conversion-optimised. The result: a store that finally matched the quality of the product inside it. Revenue doubled.

Conversion rate
+80%
Total revenue
+100%
The Enibas jewellery store on a phone surrounded by soft fabrics and dried flowers

enibas.comJewelry

Migrating Enibas to Shopify with a premium shopping experience built for future growth

Custom Theme, Bundle Builder & Data Migration

Problem

Enibas sells luxury jewellery. Their CraftCMS storefront wasn't built for commerce - riddled with limitations that made daily operations difficult and left customers with an experience that didn't match the product. First impressions were costing them sales.

Approach

We migrated the store to Shopify with a seamless Lightspeed integration - keeping existing operations intact while building on a proper commerce foundation. A high-performance custom theme focused on UI/UX and branding, plus a custom Anam Builder configurator that lets customers personalise their pieces before buying. Luxury product, luxury experience - finally aligned.

Conversion rate
+20%
Total revenue
+15%
The Maniko Nails store on a phone lying on dark-red velvet

maniko-nails.deNail Care

Building the commerce infrastructure that powers Maniko Nails' rapid growth

Custom Theme, Apps and API Integrations

Problem

Maniko had a product customers loved - and a store that couldn't keep up. Demand for customisable starter kits was high, but their existing setup had no way to support the personalisation experience their customers expected. Conversion potential was being left on the table every day.

Approach

We built a custom Vue.js theme with advanced filtering and a full starter kit configurator - giving customers the exact build-your-own experience they were asking for. Every UI/UX decision was made with conversion rate in mind, turning product discovery into a seamless path to purchase.

Conversion rate
+50%
Total revenue
+60%

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Frequently asked questions

Got questions? We've got answers

We've gathered the most asked questions with answers to help you better understand our services.

Portrait of a shoplab team member

Still have a question?

Let's have a call and clear things up.

Yes. We specialize exclusively in Shopify and Shopify Plus, allowing us to build faster, follow best practices, and deliver solutions tailored specifically to the platform.

Strategy & consulting, custom Shopify theme development, store migrations, UX/UI design, integrations & middleware, ongoing store management, and AI e-commerce readiness - everything an ambitious Shopify brand needs under one roof.

Absolutely. We audit your current store, identify conversion and performance bottlenecks, and redesign it with a clear focus on measurable results - without losing your SEO rankings or store data.

Yes. We build fully custom themes from scratch, tailored to your brand and optimized for speed, conversion, and easy content management - no bloated off-the-shelf templates.

Yes. We migrate stores from WooCommerce, Magento, Shopware, and other platforms to Shopify - including products, customers, orders, and SEO redirects - in a staged, low-risk process.

It depends on scope: focused improvements often take 4-6 weeks, while full custom builds or migrations typically run 8-16 weeks. You get a clear timeline with defined milestones before we start.

Always. We design mobile-first, since most e-commerce traffic comes from mobile devices. Every store we ship is tested across devices and optimized for speed and Core Web Vitals.

Yes. Our store management plans cover updates, iterative improvements, testing, and technical support - so your store keeps getting better long after launch.

Definitely. We often work in focused iterations: conversion audits, performance optimization, or redesigning key pages - staged releases with measurable outcomes instead of a big-bang rebuild.

Book a free strategy call. We'll discuss your goals, review your current setup, and follow up with a clear proposal including scope, timeline, and pricing.

Read more questions
Mark Chang and Martin Winkler, the shoplab founders, in shoplab hoodies

Martin Winkler

Co-Founder & CEO

Mark Chang

Founder & CTO

Ready to build your Shopify growth strategy?

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