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Accessibility Act (BFSG) optimization
Make your Shopify store accessible, legally compliant, and usable for everyone.
Why accessibility matters
Why accessibility matters - EU compliance & more
Our accessibility optimizations help you meet the EU requirements for digital accessibility - and improve the shopping experience for every customer along the way.
Mandatory since June 2025
The European Accessibility Act (EAA) - implemented in Germany as the Barrierefreiheitsstärkungsgesetz (BFSG) - has been in force since June 28, 2025. Online shops must meet the WCAG 2.1 AA standard.
Who is affected
Shopify stores that operate in the EU or sell to EU customers - from 10 employees or over 2 million euros in annual revenue. Companies outside Europe selling to EU customers must meet the standards too.
Risks of non-compliance
Heavy fines, formal warnings (Abmahnungen), or court proceedings - accessibility gaps are an open legal flank for every shop in scope.
What you gain
A significantly larger customer base, a better user experience for everyone, and better visibility in search engines (SEO).
Manual, not automated
We deliver individual, manual optimizations - no automated quick fixes. Every adjustment is carefully implemented by hand by our experts.
One-time service, no follow-up costs
Our optimizations are one-time services and include three days of free post-completion support for any accessibility-related adjustments.
Legal note (disclaimer)
The accessibility optimizations offered here are not legal advice or a legal service and provide no guarantee of complete legal certainty or protection against formal warnings. Our services cover exclusively the technical implementation of current accessibility standards (e.g. WCAG 2.1 AA) to the best of our knowledge. For binding legal protection and advice in the event of warnings or legal disputes, we always recommend consulting a specialized lawyer.
The Shopify experts
Some of the fast-growing D2C brands that trust us
Our team of Shopify experts with decades of experience helps clients build, optimize, and scale Shopify stores. Since 2020 we have specialized purely in Shopify - theme and app development, working as an extended IT team for our clients.
How we work
From audit to an accessible store
Individual and by hand - no automated quick fixes. Every step is implemented manually and verified with assistive technologies.
Audit
We review your store against the WCAG 2.1 AA standard - with screen reader, contrast, and keyboard tests - and document every gap.
Prioritization
You get a clear action plan: what your package covers, what has the biggest impact, and in which order we implement it.
Implementation
Our experts implement every adjustment carefully by hand - from alt texts and color contrast to ARIA and keyboard navigation.
Testing & handover
Intensive testing with assistive technologies, then handover - including 3 days of free follow-up support for adjustments.
Martin Winkler
Co-Founder & CEO
Mark Chang
Founder & CTO