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Mark Chang and Martin Winkler, the shoplab founders, in shoplab hoodies

About us

Designed for Growth. Built to Scale.

Our work goes beyond launching stores. We build scalable Shopify experiences from strategy to launch. Every decision is made with performance and scalability in mind.

How we work

Our approach to building scalable Shopify stores

We combine strategic planning, thoughtful design, and expert development into a clear process that builds Shopify stores ready to grow.

  1. Audit

    We review your Shopify store, customer journey, technology stack, and business goals to identify opportunities, uncover bottlenecks, and define the right direction before any work begins.

  2. Strategy

    Together, we prioritize opportunities, define user journeys, and create a roadmap that aligns every decision with your business objectives.

  3. Design

    We design intuitive Shopify experiences that strengthen your brand, improve usability, and create a seamless shopping journey across every device.

  4. Build

    We develop a fast, scalable Shopify solution using clean code, modern best practices, and seamless integrations that support long-term growth.

  5. Launch

    After thorough testing and quality assurance, we launch your store with confidence and provide ongoing support to ensure everything performs as expected.

Meet our team

The people you'll work with from strategy to launch

We're a team of Shopify strategists, designers, and developers working together to build thoughtful e-commerce experiences that help businesses grow.

  • Portrait of Mark

    Mark

    Founder & CTO

  • Portrait of Martin

    Martin

    Co-Founder & CEO

  • Portrait of Andrey

    Andrey

    Lead Fullstack Engineer

  • Portrait of Jimuel

    Jimuel

    Lead UX/UI Designer

  • Portrait of Matthias

    Matthias

    Lead Frontend Engineer

  • Portrait of Bindeep

    Bindeep

    Fullstack Engineer

  • Portrait of Lawrence

    Lawrence

    Team & Product Manager

  • Portrait of Karen

    Karen

    Frontend Engineer

  • Portrait of Guesh

    Guesh

    Project Manager

  • Portrait of Patrick

    Patrick

    Frontend Engineer

  • Portrait of Rizza

    Rizza

    QA Specialist

  • Portrait of Andra

    Andra

    Sr. Project Manager

Trusted by brands worldwide

Great brands that we help build and scale their businesses

We believe strong client relationships deliver great results, helping businesses scale with stronger conversions and sustainable growth.

  • molten
  • dunatura
  • TattooMed
  • Wundermix
  • GREENFORCE
  • Captain Coupon
  • enibas
  • SANVT
  • Locationhero
  • BIOMES
  • Monacoducks
  • simple pledge
  • KOLONNE NULL
  • LILLYDOO
  • MANIKO
  • QMS Medicosmetics
  • PERGOLUX
  • PARSA Beauty

Featured case studies

The experience behind every partnership

Behind every successful launch is a partnership built on trust, transparency, and shared goals. These are the experiences our clients remember most.

  • SANVT mobile storefront shown on a phone lying between folded premium garments

    Sanvt.COMFashion

    Building a premium shopping experience for growing modern essentials brands

    Custom Design, Theme & App Development + Migration

    Changing from our shop-system to Shopify was initially rather worrying. However, Mark and his team have been outstanding from day 1 to launch. From concept, to UX design improvements (based on our old site), to development and ultimately implementation, we could not have asked for a better partner. Communication and consultation has been always fast and clear. We now launched, but looking forward to continue working with the team at shoplab to develop even more personalised applications for our site. All in all: highly recommended when looking for true Shopify experts.

    PUBLISHED 2022

    Portrait of Benjamin HeydBenjamin HeydCo-Founder of SANVT
  • Enibas jewelry store shown on a phone surrounded by sand and natural props

    ENIBAS.COMJewelry

    We decided to move from Craft Commerce to Shopify after dealing with ongoing technical issues, slow site speed, and a general loss of confidence in our platform. Speed and reliability were our top priorities, and shoplab delivered on both. Since the migration, our website has been running smoothly without the recurring issues we previously faced, and the site speed has improved significantly. One of our biggest concerns was maintaining the look and feel of our site, as we had been told in the past that Shopify wasn't highly customisable. However, the shoplab team managed to perfectly replicate our previous design.

    PUBLISHED 2025

    Portrait of Anna-Leah LenzAnna-Leah LenzCo-Owner of Enibas
  • PARSA Beauty store shown on a phone next to hair brushes and green leaves

    parsa-beauty.deBeauty Accessories

    Redesigning the shopping experience for a growing beauty and wellness brand

    Custom Design, Theme & App Development + Migration

    Working with shoplab was one of the best decisions we made for our online store. They carefully listened to our goals, challenged our ideas in the right ways, and transformed our existing Shopify experience into something that feels far more premium and aligned with our brand. Every stage of the project was well communicated, from strategy and design to development and launch. The final result not only looks beautiful but provides a smoother shopping journey for our customers, and we couldn't be happier with the outcome.

    PUBLISHED 2026

    Portrait of Heiko HoferHeiko HoferCEO & Owner of Parsa Beauty

Got questions?

Let's clear things up!

We've gathered the most asked questions with answers to help you better understand our services.

Portrait of a shoplab team member

Still have a question?

Let's have a call and clear things up.

Yes. We specialize exclusively in Shopify and Shopify Plus, allowing us to build faster, follow best practices, and deliver solutions tailored specifically to the platform.

Strategy & consulting, custom Shopify theme development, store migrations, UX/UI design, integrations & middleware, ongoing store management, and AI e-commerce readiness - everything an ambitious Shopify brand needs under one roof.

Absolutely. We audit your current store, identify conversion and performance bottlenecks, and redesign it with a clear focus on measurable results - without losing your SEO rankings or store data.

Yes. We build fully custom themes from scratch, tailored to your brand and optimized for speed, conversion, and easy content management - no bloated off-the-shelf templates.

Yes. We migrate stores from WooCommerce, Magento, Shopware, and other platforms to Shopify - including products, customers, orders, and SEO redirects - in a staged, low-risk process.

It depends on scope: focused improvements often take 4-6 weeks, while full custom builds or migrations typically run 8-16 weeks. You get a clear timeline with defined milestones before we start.

Always. We design mobile-first, since most e-commerce traffic comes from mobile devices. Every store we ship is tested across devices and optimized for speed and Core Web Vitals.

Yes. Our store management plans cover updates, iterative improvements, testing, and technical support - so your store keeps getting better long after launch.

Definitely. We often work in focused iterations: conversion audits, performance optimization, or redesigning key pages - staged releases with measurable outcomes instead of a big-bang rebuild.

Book a free strategy call. We'll discuss your goals, review your current setup, and follow up with a clear proposal including scope, timeline, and pricing.

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