Case study

Maniko Nails — The easiest manicure in the world

Maniko Nails is an innovative, fast-growing company in the nail cosmetics industry, offering high-quality products to discerning customers worldwide. The brand is known for a revolutionary manicure method that allows professional results to be achieved from the comfort of your own home.

What we did

Website Optimization
Custom Theme
Product Variant Picker
Multi-store
CRO
Shopify App

Visit maniko-nails.de

The challenge

maniko-nails.de struggled with technical limitations that negatively impacted its business results. An outdated theme and a poorly optimized website structure resulted in slow loading times, frustrated users, and affected search engine rankings. Furthermore, the lack of a clear and user-friendly system for selecting product variants and discovering related items hampered the natural purchasing and discovery process. As a result, the website was significantly limited in its ability to convert existing traffic into actual sales and effectively leverage visitor interest.

What we delivered

For maniko-nails.de, we improved both performance and the user experience to achieve better business results. We developed a customized, product-specific variant selector and strategically grouped related items to simplify shopping and increase the average order value. Based on a data-driven CRO strategy, we refined the purchase process, introduced a modern, responsive theme, and optimized website speed.

To further streamline processes, we developed and maintained an app for a returns portal that simplifies customer returns, as well as a DHL Packstation app that seamlessly integrates with the shopping cart and checkout. The result is a faster, more intuitive, and more profitable online store.

Maniko Nails